Volume PR has been selected as the agency of record for the BMW Championship 2014, the PGA Tour FedExCup Playoff event that will be held at Cherry Hills Country Club in September. The agency also is representing the organizing body, The Western Golf Association, and its charity, the Evans Scholars Foundation.
Volume PR also has announced its “Cognitive PR” services that integrate neuromarketing and cognitive science principals with public relations. The services – “Your Master Plan” and “Corporate Fuel” – are available to clients with existing partners or in-house communication teams.
Michael Brenner, VP of Global Marketing and Content Strategy at SAP, will keynote BMA Colorado’s monthly dinner on Wednesday, Feb. 12, at 5:30 pm at the Embassy Suites Denver – Downtown. During his keynote session, Brenner will share how he built the business case within SAP for a more strategic approach to content marketing.