A shout-out to Denver Broncos Vice President of Corporate Communications Jim Saccomano, who announced he will retire at the end of this season (his 36th with the Broncos).
A shout-out to Denver Broncos Vice President of Corporate Communications Jim Saccomano, who announced he will retire at the end of this season (his 36th with the Broncos).
Sacco set the gold standard for sports PR in Denver – a great friend and mentor to everybody who knows him.
Couldn’t have said it better Jay! Kudos Jim on a great career and your shining example for all of us hacks — young and old.
I met Jim for the first and only time when I was a sports broadcast intern for KKTV. Broncos training camp. I was already on the fence about broadcast, but meeting him and his team is what pushed me into PR and media relations. He has no idea, but I talk about that visit every time I talk about my career and how i got into PR. Hopefully his last season is also a Super Bowl season!