3 thoughts on “Broncos VP of Corp. Comm to Retire after 36 Years

  1. Sacco set the gold standard for sports PR in Denver – a great friend and mentor to everybody who knows him.

  2. I met Jim for the first and only time when I was a sports broadcast intern for KKTV. Broncos training camp. I was already on the fence about broadcast, but meeting him and his team is what pushed me into PR and media relations. He has no idea, but I talk about that visit every time I talk about my career and how i got into PR. Hopefully his last season is also a Super Bowl season!

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