GroundFloor Media has added New Direction IRA as a financial services client. GFM will manage media relations and thought leadership programs to increase awareness of the company’s investment education and record-keeping services for self-directed individual retirement accounts (IRA).

GFM also has been named agency of record by 34 Degrees, makers of all-natural, wafer-thin crackers. The firm will provide strategic planning services, as well as online content development and optimization.