GroundFloor Media has added SlimGenics as a client. The Centennial-based client will leverage GFM’s background in health, wellness and consumer brands to raise the profile of its healthy weight management and preventive health care programs. Specifically, GFM will utilize its expertise in traditional media relations, community relations, reputation management and social media to increase awareness of SlimGenics in the company’s key markets, as well as nationally.
James W. Hall, co-founder of the advertising, public relations and digital agency Vladimir Jones, has died at the age of 70. Hall founded the agency, originally named PRACO, with his wife Nechie in 1970. The firm is now run by the couple’s daughter, Meredith Vaughan, and employs 84 in Denver and Colorado Springs.