The Emergency Services Public Information Officers of Colorado (ESPIOC) is seeking speakers for its upcoming training conference (May 17-18, Estes Park) on the following topics:
Social Media and Beyond: Digital Communications for Emergency Services PIOs
Using social media, e-newsletters, text alerts, mobile sites, video, blogs, RSS, etc. to communicate consistently in good times and bad. This presentation should include how to choose from among the many digital tools out there, how to use them effectively, and how to maintain a professional brand across all platforms. Includes actionable tips and tools to immediately implement in your organization. Should be geared for an intermediate level user; most attendees have had training in basic social media and many usesome of these tools regularly.
Show Me the Results: Tracking and Measuring Your PR Efforts
Public relations is not just “nice to have” — it’s “need to have.” In times when budgets are tightening, PR remains one of the best investments you can make in your organization. But some people need convincing. Here are some best practices for tracking and measuring ROI for your in-house PR initiatives.
If you are interested in speaking, contact Andrea Burns.