Denver PR Blog

Could Your Press Release Survive This?
October 12, 2011, 9:00 am
Filed under: journalism

The Times-News of Twin Falls (Idaho) gives a page-one fact-check to a press release from U.S. Sen. Mike Crapo. The paper’s verdict: “The release is accurate, although much of the data is represented to look scarier than it might actually be.”

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Press Releases such as this are of course designed to broadcast a particular spin on events. But relying too much on hyperbole will get you found out eventually, so it’s best to be careful

Comment by Adam

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