Cohn Marketing has picked up a Bronze Peak Award in Online Marketing and a Peak Award in Social Media/Viral Marketing from the Colorado Chapter of the American Marketing Association for its “BeMerrySanta Goes Social” campaign.
Day: June 30, 2011
Motive Wins Awards for Work with Mt. Dew, Qdoba
Denver-based Motive has picked up a couple of awards for its work with clients. The agency was named the 2011 Grand Ex Award winner by trade publication Event Marketer for its DEWmocracy campaign for Mt. Dew. The campaign used social media to drive the entire campaign and it resulted in a new flavor of Mt. Dew being offered to consumers. Motive also won a Communicator Award in the Marketing Effectiveness category for its work on the Qdoba Burrito Boredom campaign.
CPR Ramps Up Efforts to Crowdsource News
Colorado Public Radio is “expanding and intensifying” its effort to crowdsource some of its news, and it has hired pioneering multimedia journalist Lee Hill to lead that initiative known as the Public Insight Network. PIN “is an online tool used to gather perspective from the Colorado community,” and CPR is asking listeners to visit the CPR website to sign up to share their expertise about issues shaping Colorado’s future.
Denver Public Relations Blog 