Great Moments in Public Relations

Freelance writer Luke O’Brien wrote an article for Men’s Health on UFC fighter Georges St. Pierre. A few months later, the magazine’s PR team pitched him the article he wrote.

Hi, Luke-

Men’s Health went behind the scenes of UFC welterweight champion Georges St. Pierre’s title fight with Josh Koscheck. In his April issue cover story, St. Pierre opens up to the magazine about acting as a trainer and a learner, always climbing to reach his goals. Would you be interested in running any of his quotes from the interview?

Luke’s response:

Sounds great. I’d be interested in interviewing the writer. Lemme know.

Luke

CSG|PR Creates ‘Mortgage & Banking’ Practice

CSG|PR has created a dedicated Mortgage & Banking practice, elevating it from a segment of the firm’s Financial Services group. Dan Mahoney, who has been heading up the firm’s mortgage and banking client work for the past five years, will serve as the Practice Director. CSG|PR clients have included BancVue, CheckingFinder.com, Berkery Noyes and First Western Trust Bank on the banking side, and Integrated Asset Services, The National Groups, Service Link, Claremont Information Systems and Metrolist in the mortgage/real estate industry.