Pure Brand Relocates

Pure Brand Communications has completed its move to a new location at 2401 Larimer Street. Larry Holdren wanted the new office to resemble a cross between Snooze and a United Airlines Boeing 757, his homes away from home, but he got this instead:

Directly East of Ballpark Lofts, the new office was refurbished with the help of local design firm Xan Creative, who also completed nearby Snooze, Marco’s Coal-Fired Pizza and the Great Divide tap room. A central aisle in Pure’s open floor plan hosts 24 feet of bar-height tables—with tops doubling as white boards—for brainstorms and critiques. The aisle diverges into work pods on either side. A series of factory windows atop the walls pours natural light onto all desks. Highlights include two meeting spaces at polar ends of the aisle: a covered booth whose curves resemble a Shasta trailer and “The Shed” whose walls combine beetle-kill pinewood and translucent write-on glass. The office’s flowing, inclusive organization facilitates the integration of Pure’s many disciplines as they serve clientele needs.