Journalistics is feeling optimistic this morning, and offers its “10 Reasons Media Relations Will Get Easier in 2010:”

1. Social Media
2. Research Tools
3. Commercial PR Products
4. Analytics
5. Collaboration Tools
6. Diminished Reliance on the Press Release
7. Expanded Media Options
8. Mobile and the Rise of Location-aware Apps
9. Improved Distribution
10. Improved Filtering