Tired of being left out of the BCS bowl games year after year, the Boise State football team has retained the PR firm of Scott Peyron & Associates to help make its argument off the field.
Boise State Football Team Turns to PR to Help BCS Bowl Bid
Tired of being left out of the BCS bowl games year after year, the Boise State football team has retained the PR firm of Scott Peyron & Associates to help make its argument off the field.
Denver Public Relations Blog 
HOOK’EM HORNS!
I’d like to add that the best thing to happen would be for Boise State and CU to switch conferences.