PR Budgets, Staffs and Salaries Shrinking, USC Report Finds

The University of Southern California released the results of its survey on the effects of the current economic environment on public relations. The highlights:

  • Budgets: 51 percent said their 2009 PR budgets are smaller than in 2008, while 18 percent said they are larger than in 2008
  • Staff size: 22 percent said they downsized their staffs last year, while 63 percent said they made no changes to staff size last year
  • Salaries: 56 percent anticipate salary freezes in 2009, while 21 percent expect salary cuts
  • Agencies: 69 percent of those retaining PR agencies have – or plan to – cut agency budgets by an average of 25 percent