Following the lead of cities such as New York and Los Angeles, the Denver Metro Convention & Visitors Bureau has changed its name to something more memorable: Visit Denver. “Our challenge was to find a 21st Century name that would be easy to remember and enunciate, be consistent with our brand, and have a call to the action,” said DMCVB/Visit Denver President Richard Scharf.
DMCVB Selects Delightfully Pushy New Name
Denver Public Relations Blog 