Washington Post Finally Goes Online and Discovers Blogs

Playing catch-up on a trend that started five years ago, the Washington Post examines corporate blogs, which, depending on your perspective, either represent the ultimate in high-touch marketing or are the scourge of the authenticity that should define online communication. And while we agree with the Post that corporations are increasingly using blogs to help distribute information in a controlled manner, the statistics the paper cites (“Of the approximately 112.5 million blogs on the Web, almost 5,000 are corporate”) are hardly persuasive.