Denver Nugget star Carmelo Anthony is having a little trouble getting the love — and endorsements — that his NBA classmates LeBron James and Dwyane Wade get. While Wade has won an NBA championship and LeBron has taken his team to an NBA Finals series, Carmelo only seems to be able to top them in area of off-court incidents. There has been the recent DUI arrest, the Manhattan bar fight, the DIA marijuana incident, the anti-drug snitch video, the second marijuana incident, and the debacle against the New York Knicks when he threw a weak punch and then ran away like a scared kindergartner).

Like a lot of athletes and celebrities, though, Carmelo is looking to assign blame elsewhere. Taking the fall this time is his marketing firm BDA Sports, whom ‘Melo has fired and replaced (at least temporarily) with Theresa Tran of Tease Marketing.