A Wall Street Journal blogger examines the differences between public relations and marketing. If you need more clarification, see here.
The Wall Street Journal has passed USA Today as the most-subscribed newspaper in the U.S. Unfortunately, the WSJ nabbed the honor only after USA Today raised its newstand price 33 percent saw a resulting 17 percent decline in circulation.
Probably somewhere between $400 and $20,000 per month, according to the The Wall Street Journal.
Public schools are learning what companies such as Coca-Cola, Apple and P&G have known for decades … public relations and advertising work. The Wall Street Journal profiles a few – including Denver Public Schools – that are jumping on the marketing bandwagon.
Before Dean Singleton engages in too much scheudenfraude about the Rocky’s plight, he might want to read this weekend’s Wall Street Journal, which notes that MediaNews Group is among several publishers that “are carrying heavy loads of debt given their fast-shrinking revenues.” The WSJ’s solution for MediaNews: a merger with fellow troubled publishers Freedom Communications and Lee Enterprises.
John Metzger of Metzger Associates was quoted in today’s Wall Street Journal discussing wholesale companies that are setting up online shops to target retail customers. For non-subscribers, John’s contribution was
“Wholesalers new to the e-commerce world need to make a strong investment in infrastructure that supports all aspects of customer service, technical support, product support, returns,” says John Metzger, chief executive of Metzger Associates, a Boulder, Colo., communications firm that helps companies create online business strategies.
Whereas retailers wouldn’t typically fuss over one or two broken items in a large shipment, he says, “if something is broken, the consumer expects it to be fixed right away and they want someone to help” them fix it.
Fox Business Network has added Wall Street Journal personal technology columnist Walt Mossberg as a contributor. The arrangement is described as “limited” –- and will limit Mossberg largely to being an interviewee — because of the WSJ’s existing relationship with CNBC.
Editor & Publisher has the details on a new study that contends that the Wall Street Journal has seen “a marked increase in political and general interest coverage and a decrease in business reporting” since Rupert Murdoch took over last December. And things will probably get worse with the departure of the WSJ’s managing editor.
Rupert Murdoch plots to move The Wall Street Journal from Lower Manhattan to a News Corp. building in Midtown.
If you have been dragging your feet on renewing your online subscription to the Wall Street Journal because Rupert Murdoch had been hinting that it might soon become free, prepare to be disappointed. Not only will it not be free, but the online subscription cost is expected to increase starting in March. Read the details at the WSJ (and note the irony that this article was free to the general public).