LiveWell Colorado, a nonprofit organization committed to preventing and reducing obesity, has selected SE2 to help educate and engage advocates after conducting a comprehensive agency review process. SE2 will help LiveWell Colorado educate Coloradans on the systemic barriers to nutritious food and physical activity and the ways in which they can advocate for making their communities as healthy as possible.
Category: SE2
SE2 Announces Six Projects
SE2 announced that it has helped six recent clients advance education, the economy, health and quality of life around Colorado: the University of Northern Colorado Center for Urban Education, the City of Lone Tree, Colorado Department of Human Services’ Office of Early Childhood, the Coalition to Simplify Colorado Sales Tax, the Denver Metro Chamber Leadership Foundation and Healthier Colorado.
SE2 Adds Former University of Colorado Health Communications Chief
SE2 has added veteran health care communicator Bill Sonn as a senior strategist focusing on health care issues. Sonn formerly was senior director of marketing of communications and media relations at University of Colorado Health.
At SE2, Sonn will work “with hospitals, hospital systems, provider groups, retail clinics, health plans, device manufacturers, data providers and others now busily expanding the definition what it means to deliver quality health care in a meaningful and effective way.”
Sondermann Consciously Uncouples from SE2
SE2 is bidding farewell, at least formally, to co-founder Eric Sondermann, who plans to focus on his other varied interests including “further civic leadership, more writing and commentary, some high-level consulting, perhaps even something entrepreneurial, as well as time on his bicycle.” Sondermann will continue to collaborate with SE2 “on current and future projects, ensuring continuity for existing clients.”
The firm says that remaining co-founders Eric Anderson and Susan Morrisey will share SE2 ownership and split leadership responsibilities.
SE2 Promotes Two to Principal
SE2 has promoted Abbie Vacanti Kesner and Jill Hamilton to the position of principal. From SE2:
Jill Hamilton and Abigail Kesner have been with SE2 for four and three years, respectively. During this time they have managed significant integrated communications campaigns for public, nonprofit and private-sector clients. Their work has ranged from promoting public health to early childhood education to energy.
SE2 Hiring Digital Strategist
SE2 may not have “rolling office coffee bars, … carbon-neutral bamboo bicycles … or organic microbrews flowing from the drinking fountain,” but it does have an in-house Ms. Pac-Man machine. And it is hiring for a digital strategist, so get your resume in early and often.
SE2 Adds Five Clients
SE2 has added five new clients: American College of Veterinary Internal Medicine, Colorado Apartment Association, Colorado Department of Human Services’ Office of Early Childhood, Colorado School of Mines Alumni Association and Donor Alliance.
Denver Post Comment of the Week
In response to a thoughtful Denver Post column by SE2’s Abigail Kesner on the lack of civility in today’s political environment.
SE2 Promotes Brandon Zelasko to Director of Interactive Services
Public issues, policy and social marketing firm SE2 has promoted Brandon Zelasko to the position of Director of Interactive Services/Unofficial Futurist. Eric Anderson offers the details.
SE2 Adds Two
SE2 has added Megan Cranston as a project manager and Rachel Schiller as an associate. Cranston previously worked as an integrated producer at a Denver-based production company, and Schiller most recently worked as the director of communications and development at a local charter school. The new hires bring SE2 to a total of 15 full-time employees, a continuation of the 15-year-old firm’s steady growth.
SE2 Looking For Associate, Project Manager
SE2 has posted two positions: a project manager and an associate. Here’s a tip to anyone offered either job: negotiate the use of Eric Anderson’s “Bentley” at least one day per month.
Update: I have been told this is Eric Anderson’s actual car, which I believe because it is parked outside the SE2 office in this photo.
SE2, Cactus Team Up for Healthcare Campaign
SE2 and Cactus have teamed up to launch Project Health Colorado, an innovative and first-of-its-kind-in-Colorado media campaign that encourages and enables a real-time, statewide dialogue about health care. More details are here.
SE2 ‘Embraces Candor’ in Annual Holiday Letter
Everybody talks a good game when it comes to authenticity and transparency, but SE2 has stepped its game up and offered readers of its annual holiday letter a behind-the-scenes look at the editing process:
SE2’s ‘Living the Dream’
SE2 Adds Associate, Expands Multicultural Capabilities
Policy and social marketing firm SE2 has added Abraham Morales as Associate and Multicultural Specialist. Morales’ addition will allow the firm to offer broader multicultural services to clients.
“Given that Hispanics account for more than half of the U.S. population growth in the past decade, it was only natural for SE2 to continue to grow its areas of expertise,” said SE2 Principal Eric Anderson. “The firm’s in-house capacities now go beyond translation of materials to the development and implementation of culturally relevant and appropriate communication strategies.”
SE2 Lands Nine New Clients
Apparently Racine’s has added Red Bull to its menu, because SE2 has announced nine new clients. They are Colorado Lending Source, Merage Foundation, Colorado Association for Manufacturing and Technology, Hunger Free Colorado, Denver Public Schools, Sonlight, the Colorado Nonprofit Association, the Center for Improving Value in Health Care and the Colorado I Have a Dream Foundation.
Congratulations to SE2’s Kurz, Guttmann
The SE2 2029 intern class just got bigger with the births of Emerson Blanche Kurz (Sarah Kurz) and Asher James Guttmann (Amy Guttmann).
SE2 Hiring for Two Positions
Public issue, policy and social marketing agency SE2 is growing and looking to fill two positions: an associate and a production/traffic assistant. To apply, send a cover letter, resume and writing samples to SE2jobs@PublicPersuasion.com by July 9, 2010.
SE2’s Schlote Named to CU Denver’s DCLF Program
SE2’s Melisa Kotecki Schlote has been selected to the Denver Community Leadership Forum, a professional and leadership development program at the University of Colorado Denver.
Coup at SE2
SE2 finally wised up and dumped partner Eric “Dead Weight” Sondermann. Said SE2 senior associate Olivia Gallegos, “His incessant afternoon naps and audible snoring deeply affected company morale and even productivity. We decided something had to be done.”
Could More ‘Cougar’ Stories Have Saved the Rocky?
SE2’s Eric Anderson has seen the future of journalism, and it includes female submission wrestlers.
SE2 Adds Two Associates
Public issues, policy and social marketing firm SE2 has added Jill Hamilton and Laura Giocomo as associates. Hamilton previously worked in development and communications with the Dalit Freedom Network and Giocomo most recently served as the director of scheduling for Denver Mayor John Hickenlooper.
2010 Denver PR Predictions – Eric Anderson
By Eric Anderson
Principal, SE2
Top 10 PR predictions for 2010
10. CBS4 Assignment Editor Misty Montano’s Twitter followers exceed total CBS4 viewership.
9. Denver TV news station hires first anchor who hasn’t actually finished high school yet.
8. Colorado public official sends minute-by-minute tweets revealing content of closed-door executive session.
7. Westword becomes insert placed inside weekly 60-page medical marijuana advertising circular.
6. Inspired by Mad Men, communications professionals try drinking at lunch only to discover that when they sleep at their desk they drool on important papers.
5. New LinkedIn app lets bosses monitor satisfaction of employees based on how often they update their profiles or trade recommendations. (More updates/recommendations=employee is desperate to escape.)
4. Breakthrough electronic format allows men to comfortably read online news in the bathroom. Paper newspapers begin final death spiral. Women report not seeing husbands for days at a time.
3. Peter Boyles loses last shred of credibility. (Oh, wait, that already happened.)
2. Pulitzer committee admits error, retroactively gives Public Service award to Glendale Cherry Creek Chronicle for two-part investigative series on cougar bars.
1. Jeremy Story figures out why Penny Parker keeps ignoring his pitches.
SE2/City of Loveland Media Training Open to the Public
From SE2’s blog:
We do a lot of media trainings, but most aren’t open to the public. An exception is Wednesday, Dec. 9, when I’ll be presenting at a training hosted by the City of Loveland. The city has opened up registration, which costs only $25. I’m excited to participate with James D. Cope, who will be speaking specifically on crisis communications. Cope knows his subject; he handled media relations around the Tylenol murders in 1982.
SE2 Names New Associate
Public policy, issues and social marketing agency SE2 named Delores Tronco as an associate. Tronco formerly was a 9Health Fair special events and communications coordinator and El Pomar Foundation fellow and program associate.
Bawmann, SE2, Weise Nab CHC Awards
Congratulations to The Bawmann Group, SE2 and Weise Communications for picking up the hardware at Colorado Healthcare Communicators’ 2009 Gold Leaf Awards. And to Bawmann’s Tammy Stratton who was named the CHC 2009 “Professional of the Year.”
Tip #6: ‘Know any vulnerability that might make you appear batshit crazy’
SE2, through its blog, offers some no-nonsense PR advice to Balloon Boy’s family.
SE2 Lands CORHIO
Colorado-based public policy and issues firm SE2 has added the Colorado Regional Health Information Organization (CORHIO) as a client. CORHIO works to improve the health care of all Coloradans by facilitating the state’s efforts to harness technology that will allow health care providers across the state to securely share patient information.
SE2 Launches New Blog
Colorado-based public issues and policy firm SE2 has launched its new blog, The Megaphone.
Denver Public Relations Blog 
