How to Pitch the Associated Press

If you don’t love the Associated Press, you aren’t paying attention. With newspaper reporter numbers down, and those reporters who are still around covering more and more beats, AP content is filling an increasing number of pages. Not to mention that a single AP hit has the potential to put you in dozens of newspapers across the country. So what’s the best way to pitch a story to an AP reporter or editor? AP editors Jon Resnick and Donna Cassata explain what they look for:

(Hat tip: PRNewser)

GroundFloor Media Banned

Congratulations to GroundFloor Media, which was the only Denver-based agency to make the cut in Lifehacker editor Gina Trapani’s PR Spammers Wiki, a cut and paste Gmail filter that will instantly block hundreds of PR addresses based on their domain name. Trapani is following in the footsteps of Wired’s Chris Anderson in publicly outing those they believe to be spamming. As card-carrying flacks, however, we know what a bunch of complaining know-it-alls reporters can be, so we applaud GroundFloor Media for pushing pitching to the limits on behalf of its clients.