Ogilvy Public Relations has named Dan La Russo managing director of the firm’s Denver and San Francisco offices. La Russo formerly was executive vice president of Ogilvy’s technology practice.
EVOL Foods, a Boulder-based maker of made-from-scratch natural and organic frozen meals and snacks, has selected Ogilvy PR as its agency partner to implement a strategic mix of consumer brand marketing initiatives including media relations, event activations and social media programming. The account will be managed out of Ogilvy’s Denver office with support from the Los Angeles team.
The Denver office of Ogilvy will supervise a public relations case competition for U.S. and Chinese students enrolled in the University of Colorado Denver’s International College Beijing program. In 2013, teams of U.S. and Chinese undergraduates will develop plans and proposals for the City of Chengdu‘s campaign to attract foreign direct investment, international and domestic tourism, and international publicity. Ogilvy’s participation will include support from both the Ogilvy Denver and Ogilvy Beijing offices which supports the University’s focus on global education.
For years, Ogilvy PR has had a quiet, under-the-radar presence in Denver. The small office, which was led by Amy Messenger before she took over the firm’s technology practice, seemed to focus largely on tech, but most of the work appeared to be for national clients. Recently, however, Ogilvy has made a push to grow its office in Denver, and with a headcount of 20 they have now become one of the larger agencies in town.
The most recent additions to the Ogilvy team in Denver are:
- Tara May, senior vice president
- Kate Wilson Stabrawa, account director
- Kabira Hatland, vice president
- Melanie Taylor, vice president
- Kylee Decker, account supervisor
- Olivia Watson, account executive
- Sarmishta Ramesh, account director
- Lauren Clancy, assistant account executive
- Paris Mackey, assistant account executive
Molson Coors has retained Ogilvy as its corporate agency of record. Ogilvy’s office in Denver played a role in winning the account, which will focus on reputation management, social responsibility and issues management.