If you dropped three-quarters of a million dollars on a branding project, would you expect more than a new font suggestion and a recommendation to standardize on a single, existing logo? And, if not, are you free for lunch sometime to discuss your other marketing needs?
Our advertising friends at the Denver Egotist debate whether Chipotle was trying to be clever or if it just screwed up. My money is on screw-up.
Joanne Ostrow at the Denver Post assembled her annual Denver advertising industry panel to evaluate the creativity, originality and effectiveness of the Super Bowl ads. Meanwhile, the Denver Egotist was not impressed with what he she they it saw.
The advertising gurus behind the Denver Egotist have had enough of Chipotle’s new “Low Roller” marketing campaign, and they are fighting back with a new Web site: Cheapotle.com.
Apparently The Denver Egotist’s recent recruitment drive has netted it a bunch of softies, because the advertising-focused site that helps Denver suck less, daily, is going all public servicey by trying to find jobs for PR/advertising/marketing/creative types who have found themselves unemployed. The details are here. And if you know someone who has lost their job, pass the word.
Denver-based Exclusive Resorts has tapped Chicago-based Leo Burnett as its advertising agency, and at least part of the Denver ad community is not happy.
Sigh … ancillary revenues and extending the brand, we guess. But this fashion statement is just stupid.
Never underestimate the amount of work and sarcasm that goes into “helping Denver suck less, daily.” To help shoulder the load, The Denver Egotist is looking for a few good co-bloggers.