Ef Rodriguez to Join CP+B, Never Leave Boulder Again

Ef Rodriguez’s dream of never again leaving Boulder County is a step closer to reality. Ef has accepted a position with advertising giant Crispin Porter + Bogusky, where he will be the “Curator of Conversation” responsible for helping develop social media strategy for CP+B clients. In lieu of congratulatory emails or phone calls, Ef respectfully requests that donations be made to PRSA Colorado in his name.

Ef previously was part of Cherry Creek-based Turner PR’s social media team, and the good news is that his departure has opened up a spot at Turner. Angela Berardino, who leads Turner’s social media group, has formally posted that position (no phone calls, please).

Ad Agency Crispin Downsizes

Boulder- and Miami-based ad agency Crispin Porter + Bogusky announced plans to lay off about 60 employees, or nearly 7 percent of its workforce, due to “the current economic climate (and) advertising budgets (that) are being reduced in virtually every industry.” It is not clear how many of the firm’s 500 Boulder-based employees might be involved.

Upcoming PR Events in Denver

  • The Denver Press Club is holding an open house this Friday, May 9.
  • PRSA Colorado is sponsoring PR Boost: Giving Nonprofit PR a Leg Up this Saturday, May 10. Volunteers are still needed.
  • The New Denver Ad Club is sponsoring The 3,000 Faces of Eve: Recognizing the Dynamic Realities of the Female Market on May 13. Women executives from CBS, First Data, CP+B and Thomas Taber & Drazen will “discuss, deliberate, explore and dispute how, why, when and where women are marketed to.” 
  • The Jewish Family Service of Colorado is hosting a luncheon May 13 featuring Frank Deford, who graces the pages of Sports Illustrated and is a contributor to HBO’s Real Sports with Bryant Gumbel and National Public Radio’s Morning Edition.

Is Johnny Knoxville Headed to Microsoft?

You had to figure that dramatic changes were coming to Microsoft’s advertising when the company selected Boulder- and Miami-based Crispin Porter + Bogusky as its AOR for its consumer account. After all, you don’t bring in one of the edgiest advertising agencies just to have them riff on processing speeds. Valleywag reports that Microsoft is considering Jackass‘ Johnny Knoxville as its next pitchman.