COHN Named AOR, Hires One

COHN has been named agency of record for Centennial-based Playtime, Inc., the largest creator and fabricator of soft play areas found in places like malls, shopping centers, fast food restaurants and aquatic parks.

COHN also announced it has hired Hannah McCaffrey as an account executive. McCaffrey previously was an account manager for Factory Design Labs, and she will support COHN clients Mont Blanc, Brew 1, GoodDrinks, Water Tech and Payreel.

Cohn Hires Two

Cohn has added Jason Michael as a senior public relations strategist and Tina Edwards as a digital account manager. Michael formerly was with Fleishman-Hillard in St. Louis, where he managed public relations for clients such as Chevrolet, Emerson, LivingSocial, Panera Bread, Papa John’s and Visa. Edwards joins Cohn from Denver’s Avocet Communications, where she managed digital project strategy, social media strategy and public relations for clients.

Cohn Marketing Snags Five BMA Awards

Congratulations to Cohn Marketing, which picked up five Business Marketing Association Colorado awards at the organizations 2011 ceremony. The awards were for:

  • “Best Creative of the Year”
  • Gold Key for B2B Self-Promotion
  • Gold Key for Social Media: Facebook Page/Tab
  • Gold Key for Product Literature/Collateral Material: Product-Specific or Service-Specific Brochures or Catalogs
  • Silver Key for Public Relations: Single PR Effort

Cohn Expands, Opens Dallas Office

Denver’s Cohn Marketing has expanded to Texas, opening its new Cohn Southwest office in Dallas. Cohn Southwest will be lead by Ron Brady, who will also manage business development for Cohn in the retail and real estate industries nationally and internationally.

“The climate and timing is right for us to grow the company via a second office in Dallas,” said Jeff Cohn, CEO and chief brand strategist. “A city known across the globe as a hub for retail and real estate services, Dallas is the ideal location for our expansion, and Ron is absolutely the perfect choice to lead the charge for us.”

Additionally, Cohn announced it won its fourth ReBrand 100 Global Award for its work with Cleveland-based client, Developers Diversified Realty.

Cohn Celebrates 10th Anniversary with Pro Bono Offer

Cohn Marketing is celebrating its 10-year anniversary by offering pro bono support to three local non-profit organizations. Called “The Power of 10,” the program will give three local non-profits a package of marketing services to advance their causes and empower their missions.

Visit CohnPowerOf10.com through Dec. 10 to nominate a local non-profit in need of help. You can then vote for nominees between Dec. 11 and Dec. 23, and Cohn Marketing will work with the three organizations receiving the most votes. You can vote as often as you’d like for as many non-profits as you’d like.

Cohn Adds Senior PR Strategist, Wins New Client

Cohn Marketing has formally announced the addition of Brandy Radey as a senior PR strategist. Radey, who has more than a decade of experience in strategic planning, media relations, public affairs and community outreach, formerly was with PopSpring Communications and Schenkein.

Cohn also announced that it has been retained by New York-based L.M. Zuckerman & Company for brand development, brand expression and website redesign services. L.M. Zuckerman & Company is a wholesale coffee dealer, serving clients worldwide with a broad range of coffee types and qualities from sources that include Columbia, Brazil, India and Mexico.

2010 Denver PR PRedictions

By Jeff Cohn,
CEO and Chief Brand Strategist
Cohn Marketing

Like any business owner, my hopes and dreams for 2010 include a much improved economic landscape in 2010 for us all. As I’ve thought about what this year may bring, I predict PR, traditional, online, social media, will be a leading initiative for companies in 2010. As companies reengage and begin to think about activating their marketing efforts, perhaps some that have been on the shelf for months, PR represents a solid way to reemerge into the marketplace.

Why? Consider these thoughts:

PR Offers Significant ROI – In 2010, PR programs will continue to generate returns well beyond the cost of the campaigns themselves and beyond other marketing strategies. Companies who have traditionally focused their attention on traditional advertising campaigns are already beginning to see that they can expand the reach of their marketing programs through PR strategies and are reallocating budgets accordingly. We all know we won’t be seeing Pepsi advertise at this year’s Super Bowl, right? I think we’ll see more of this in 2010 with companies shifting to integrated online and PR efforts.

PR is Driving the “Listening Initiative” – Gaining customer insights by listening to online and offline conversations is becoming critical to the success of a brand and provides tremendous value from a product development and customer service perspective. In 2010, PR will continue to drive this “listening initiative” through the monitoring of social media, blogs and traditional news outlets. The information gathered will be critical to developing marketing campaigns that are relevant and impactful and that generate results.

PR Provides Customer Engagement Opportunities – Brands that are focused on engagement with target audiences will be successful in generating new customers as well as keeping the old. Online PR provides tremendous opportunities to engage with customers and develop relationships with those customers. We started to see some of this in late 2009 (i.e. the fantastic Colorado Tourism Office’s Snow at First Sight Campaign and I believe there will be more of this to come.

As an integrated brand marketing and PR company, I remain excited and bullish on PR as a key strategy in building the brand, one that I think will see real growth after the first quarter of 2010 and into 2011. And that bodes well for all of us in this field.