Larry Holdren’s career in Denver began with positions at Children’s Hospital Colorado, Centura Health and GBSM, but I think a lot of us associate him most with his time as a partner at Pure Brand. He was an entrepreneur through and through, and he had reinvented himself as one of the leading communications experts on renewable energy and water. He was funny, thoughtful and charismatic, and he would have been hard to miss in any room even if he wasn’t a head taller than everyone else there. Larry passed away from a heart-related issue on the day after Thanksgiving. He was 52.
Denver Public Relations Blog 
I can’t believe it.
So sorry to hear of Larry’s passing.
Gone too soon.
Peggy Gonder
I’m speechless and heartbroken.
I am heartbroken along with our PR community. I have such wonderful memories working with Larry on the PRSA Colorado board. He was a joy to work with — and he made it fun, too.