Burger King Swings, Misses on International Women’s Day Social Media Post

Burger King’s UK arm went for cheeky irony on its International Women’s Day social media post, and … it didn’t work. The fast food chain was trying to call attention to the fact that women are underrepresented in restaurant leadership roles (only 20% of chefs are women), but trying to subvert an old trope didn’t exactly work out as planned.