Everybody talks a good game when it comes to authenticity and transparency, but SE2 has stepped its game up and offered readers of its annual holiday letter a behind-the-scenes look at the editing process:
SE2 ‘Embraces Candor’ in Annual Holiday Letter
Denver Public Relations Blog 
Love it.
Thanks for the shout out. The second page of the letter, plus photos of our holiday swag, are available here http://se2megaphone.blogspot.com/2011/12/se2-rejects-spin-embraces-candor-in.html. Happy holidays to the Denver PR Blog and its readers.
That is awesome! Self-effacing humor is the best.
I’ve found it’s easy to be self-effacing because my talents are so modest.