A Burson-Marsteller study has found that reporters are failing to simply transcribe press releases in their publications as much as 48 percent of the time. And ADHD-riddled bloggers are even worse.
‘PR Message Getting Lost’
A Burson-Marsteller study has found that reporters are failing to simply transcribe press releases in their publications as much as 48 percent of the time. And ADHD-riddled bloggers are even worse.
Denver Public Relations Blog 
Hysterical. I needed that.
Great–we’re now back to smoke signals!
How dare they NOT use our brilliantly written copy verbatim? I’m shocked….shocked.
times change 🙂