Depressing Denver Newspaper Prediction of the Week

If the University of Southern California Annenberg School’s Center for the Digital Future is correct, Denver likely will not have a major daily newspaper in 2017. Instead, The Denver Post will be an online property with print editions only once or twice a week.

“…Sales figures do not lie; circulation of print newspapers continues to plummet, and the current generation of print newspaper readers is not being replaced. We believe that most major U.S. daily newspapers as we know them today as print editions will be gone in about five years; eventually the only print newspapers that will survive will be at the extremes of the medium – the largest and the smallest. We expect at least four major newspapers with global reach to continue to publish daily print editions: The New York Times, USA Today, the Washington Post, and the Wall Street Journal. At the other extreme, local weekly and twice-weekly newspapers may continue in print form, as well as the Sunday print editions of metropolitan newspapers that otherwise may exist only in online editions.”

Denver Post Ranks Eighth Among Newspaper Twitter Followers

Circulation numbers are still king, of course, but here is the ranking of U.S. newspapers according to their Twitter followers (Note: it only ranks the newspapers’ primary Twitter accounts).

The Denver Post ranks a very respectable eighth, although the follower numbers fall off a cliff after the top three.

  1. @nytimes – 2,668,948
  2. @wsj – 464,591
  3. @washingtonpost – 204,514
  4. @latimes – 83,335
  5. @usatoday – 72,929
  6. @newyorkpost – 57,605
  7. @chicagotribune – 34,490 *
  8. @denverpost – 32,755
  9. @dallas_news – 24,726
  10. @seattletimes – 22,286
  11. @suntimes – 18,952
  12. @freep – 18,851
  13. @nydailynew – 15,744
  14. @houstonchron – 14,108
  15. @azcentral – 10,407
  16. @oregonian – 10,338
  17. @phillyinquirer – 9,819
  18. @SFGate – 9,508
  19. @clevelanddotcom – 7,943
  20. @MN_News – 7,008
  21. @NJ_News – 6,181
  22. @SDUT – 5,886
  23. @tampabaycom – 3,168
  24. @insidebayarea – 2,810
  25. @cctimes – 2,705
  26. @mercurynews – 2,536
  27. @newsday – 2,302

Denver Post Owner Declares Bankruptcy

Of course, that is not exactly how Aldo Svaldi’s Denver Post article this morning described it. Before running across the word “bankruptcy” for the first time in the third paragraph, it was described as a “pact,” “deal,” “new ownership structure,” “restructuring plan” and “agreement.” Clearly there is no need to buy Svaldi a thesaurus for his birthday this year.

Of the bankruptcy agreement, Media News chairman and chief executive William Dean Singleton said, “It gives us one of the strongest balance sheets in the industry.” Sadly, he may be right.

If you are interested, the Denver Business Journal also covered the Post’s bankruptcy agreement.

Majority Leader Reid Having His Own ‘Jared Polis Moment’

U.S. Rep. Jared Polis danced on the grave of the Rocky Mountain News, and now U.S. Sen. Harry Reid has thrown a shovel full of dirt at the Las Vegas Review-Journal hoping it sparks something. Here’s a free PR tip: Quit publicly rooting for something that would be devastating to the hundreds of your constituents who are LVRJ employees and the hundreds of thousands who are subscribers.

Newspaper Slump Deepens; Q2 Ad Sales Drop 29%

The Associated Press reports that “newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.” More troubling, industry analyst Ken Doctor says newspapers will be lucky to recover half of the losses they have sustained because much of the drop has been from a permanent advertising migration to the Internet rather than just recession-based losses.

Scripps May Disclose its Plan for the Rocky on Q4 Earnings Call

Late February is rapidly approaching, and still no word on the fate of the Rocky Mountain News. Your best next chance to hear any updates will be on Scripps’ Q4 2008 earnings call tomorrow morning at 7 a.m. MST. You can listen in by dialing 1-800-230-1074, but if you want to ask a question you will need to pretend to be someone such as Stephanie Clifford of the New York Times. If you miss the live call, you can listen to a replay starting at 9 a.m. MST at 1-800-475-6701.

Guest Commentary: Closing the News is Bad PR for Denver

By Jon Pushkin, APR and Gina Seamans, APR

jonginaThe news about the News hit Denver’s PR community like a bombshell. Partly that’s because we spend a good deal of our time building relationships with members of the media. We get to know them as people and in many case we build friendships that go well beyond the newsroom.
 
So when the finality of the announcement that the News was on life support was delivered to employees matter-of-factly by the corporate decision makers in the Scripps company, we felt their pain as though it was our own.
 
We also had another eye-opening realization that was even more sobering. That is that newspapers and the journalists who work for them are disposable. It is one thing to make a business decision to sell or close a company that is not profitable. But in this case, the surprising thing is what the people making this decision failed to see: the value in the brand is worth more than the money they will save by closing the Rocky.
 
The equity in a 150-year-old brand like the Rocky Mountain News is priceless. Maybe you tweak the business model or make some significant changes, but you don’t just discard it. The intellectual capital represented by the talented journalists who work at the News is another valuable asset that the owners fail to appreciate. Rather than asking for options or even concessions, the owners are content to dispose of that asset as well.
 
A free and vibrant press is a core pillar of public relations. The Public Relations Society of America (PRSA) Code of Ethics states that “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.” Healthy communities and democratic societies depend on the free flow of information to help the public make informed decisions about important issues. The troubling trend toward eliminating newspapers and treating journalists as expendable will have a serious long-term impact on the health of our communities.

Blogs and social media and word of mouth are important sources of information but they are no substitute for professional news organizations. They usually have a particular perspective and they generally do not cover stories in the same in-depth way that a reporter would. In many cases, the people who provide the news through those channels are not professional journalists. They are not Clark Kent or Lois Lane or Damon Runyon or Jimmy Breslin or Thomas Friedman. They are just people with opinions who like to express them in public forums with other people who share those same interests. There is nothing wrong with that, but it is not news. Too often it is just noise.

PRSA Colorado believes that the loss of the News would be devastating to our city’s culture and reputation. We call on the decision makers at Scripps to exhaust every potential buyer and to consider other creative options before they close the paper. We offer our assistance to help them explore these options and research reasonable alternatives. We stand in solidarity with our colleagues at the News and encourage them to keep the faith.
 
Disposing of a priceless brand and a valuable asset is not good business. It is just bad PR.   
 
Jon Pushkin is president of Pushkin Public Relations and a past president of the Colorado chapter of the Public Relations Society of America (PRSA). Gina Seamans is a senior counselor at JohnstonWells and president of the Colorado chapter of PRSA.

Pew: Web Passes Print as Primary News Source

Pew Research Center has released a new study that shows that the Internet has passed newspapers as a primary source of news. Both still lag television, however. Details of the study are here. Incidentally, my own survey has found that 100 percent of Pew executives think it is a waste of money to hire a graphic designer to make graphs look better than something you could create in Microsoft Excel.

Is There a Chance Denver Could Become a Zero Newspaper Town?

A day after Moody’s downgraded MediaNews Group, citing its “substantial”risk of default, CEO Dean Singleton today asked unions representing the Denver Post and the Denver Newspaper Agency to “reopen their labor contracts immediately” in an effort to cut costs by $20 million. Jeff Smith at the Rocky Mountain News reported that Singleton would seek concessions of $2 million from the Post and $18 million from newspaper agency.

And that wasn’t the only bad news for MediaNews Group today. The Wall Street Journal reported that the MediaNews Group-owned Detroit News has joined the Gannett-owned Detroit Free Press in considering cutting home delivery of the papers to three days per week. The remaining four days would be available only via newsstands.

Newspaper Roundup, Sponsored by Zoloft

While we have all been distracted locally by the Rocky Mountain News’ situation, here’s what has been going on outside of Denver during the past week:

Again, that was the past week. In total, Ad Age estimates that the media industries “have shed more than 30,000 jobs in 2008. … That’s about 3.5% of the total media work force of 858,000. Since the bubble-inflated high-water mark in 2000, media has lost more than 200,000 jobs.” For those of us with journalism degrees and newspaper reporting/editing jobs on our resumes, the profound sadness we feel for the newspaper industry is almost indescribable.

WSJ Proposes Merger to Help ‘Financially Distressed’ MediaNews

Before Dean Singleton engages in too much scheudenfraude about the Rocky’s plight, he might want to read this weekend’s Wall Street Journal, which notes that MediaNews Group is among several publishers that “are carrying heavy loads of debt given their fast-shrinking revenues.” The WSJ’s solution for MediaNews: a merger with fellow troubled publishers Freedom Communications and Lee Enterprises.

Experts: Rocky Buyer Unlikely

Coverage of the news that the Rocky Mountain News will be sold or shut down is significant today. Among the angles:

Starz Film Festival to Screen ‘Stop the Presses’

Kelly Pascal Gould of Pascal PR points us to Stop the Presses, a documentary about the troubled newspaper industry that will appear at the Starz Film Festival today at 4 p.m. Patty Calhoun at Westword has the details on its premier yesterday in the auditorium at the Denver Newspaper Agency, which, according to former Post columnist Al Lewis, was “like showing a horror film inside a graveyard.”

Newspaper Update, Sponsored by Zoloft

Where to begin?

  • The venerable Christian Science Monitor is moving nearly all of its news operation online to save money.
  • A coalition of Northeast newspapers and CNN are fighting to offer wire stories to papers that are unhappy with the Associated Press’ high price tag.
  • Gannett’s newspaper division will cut another 10 percent of its staff in a next round of layoffs.
  • Moody’s Investors Service may downgrade its stellar rating of the Post Co. 

Typo of the Week

From the Associated Press:

“(U.S. Sen. John McCain’s) top (vice presidential) contenders are said to include Minnesota Gov. Tim Pawlenty and former Massachusetts Gov. Mitt Romney. Less traditional choices mentioned include former Pennsylvania Gov. Tom Ridge, an abortion-rights supporter, and Connecticut Sen. Joe Lieberman, the Democratic vice presidential prick in 2000 who now is an independent.”

Pew Newspaper Report Offers Hope

The Pew Research Center issued its report, “The Changing Newsroom: Gains and Losses in Today’s Papers,” on Monday, and it has taken us a few days to get to it. The report offers a number of interesting analyses of the often contradictory newspaper industry, including:

Despite an image of decline, more people today in more places read the content produced in the newsrooms of American daily newspapers than at any time in years. But revenues are tumbling. The editors expect the financial picture only to worsen, and they have little confidence that they know what their papers will look like in five years.

Newspapers are still drawing plenty of readers (in part by shifting their focus to local news that readers can’t get from national publications/Web sites), but until they devise a method to monetize their Web traffic, expect the consolidation and layoffs to continue.

Newspaper Update, Sponsored by Zoloft

Let’s see:

  • USA Today saw ad sales decline 27 percent in June, and its (and 9News’) parent company Gannett Co. said second-quarter profit declined 36 percent.
  • The Wall Street Journal announced today that it will eliminate 50 editorial positions.
  • The Atlanta Journal-Constitution disclosed it will cut its staff by nearly 200 jobs, or about 8 percent of its work force.
  • Newsweek’s president and worldwide publisher is jumping ship this fall.
  • The Santa Rosa (Calif.) Press Democrat announced today it will lay off 5 percent of its work force, or 17 full-time positions, “to reduce costs in response to sharp declines in advertising revenue.”

Top 30 News Web Sites for June 2008

From Nielsen Online by way of Editor & Publisher:

Brand or Channel — June ’08 Unique Audience (000) — June ’07 Unique Audience 

1. MSNBC Digital Network — 37,644 — 27,434
2. Yahoo! News — 34,992 — 32,293
3. CNN Digital Network — 33,417 — 28,321
4. AOL News — 22,081 — 21,938
5. NYTimes.com — 17,650 — 12,535

6. Tribune Newspapers — 15,059 — 12,038
7. Gannett Newspapers and Newspaper Division — 12,405 — 12,279
8. ABCNEWS Digital Network — 11,556 — 10,852
9. Google News — 10,543 — 9,195
10. Fox News Digital Network — 10,471 — 8,192

11. McClatchy Newspaper Network — 9,849 — 7,708
12. USATODAY.com — 9,626 — 8,592
13. washingtonpost.com — 9,062 — 8,181
14. CBS News Digital Network — 8,561 — 8,682
15. WorldNow — 7,957 — 6,963

16. MediaNews Group Newspapers — 7,442 — 7,384
17. Hearst Newspapers Digital — 7,372 — 8,624
18. Advance Internet — 7,107 — 5,761
19. Slate — 6,751 — 3,302
20. IB Websites — 6,079 — 5,351

21. BBC News — 5,944 — 5,733
22. Topix — 5,914 — 5,765
23. Boston.com — 5,226 — 4,254
24. Cox Newspapers — 5,122 — 4,835
25. Gannett Broadcasting — 4,806 — 4,241

26. New York Post Holdings — 4,617 — 3,057
27. Guardian.co.uk — 4,405 — 2,455
28. NPR — 4,300 — 3,121
29. TheHuffingtonPost.com — 4,042 — 1,267
30. Daily News Online Edition — 3,803 — 1,821

Rocky To Go Web-Only Following DNC? Unlikely.

Rocky Mountain News parent company E.W. Scripps Co. officially separated into two companies: a “struggling” one holding its newspaper properties and a “more successful” one for its cable TV and online holdings. The rumor going around town all spring and summer has been that the Rocky will drop the printing presses and transition to a Web-only product following the DNC in August, but we bet that instead it will do what the Denver Post is doing –– slowly eliminating pages until the print product essentially serves only as an advertising vehicle to get people to the Web site.

New York Times, Chicago Tribune Earnings Worry Wall Street

The newspaper industry took a double hit today as The New York Times Company posted a Q1 loss — “one of the worst periods” the company has seen — and new Chicago Tribune Co. Chairman and CEO Sam Zell disclosed that revenues are down so far (double digits) this year that the company may be forced to sell newspapers and other properties

Despite the earnings news, at least Sam Zell is trying to keep things interesting.

The Downside: Pen Marks on My Monitor When I Do the Crossword

The only thing newspapers have been shedding faster than reporters is paying subscribers. With free Web sites, it’s hard enough to get twentysomethings to pay for a newspaper subscription, but what happens when you can’t even keep subscribers who are in their fifties and used to be copyeditors at your publication? The Boulder Daily Camera is finding out. (Hat tip to Daniel Brogan at 5280.)