Hat tip: Marketing Profs

Fox8 in Cleveland has the details on a guerrilla gorilla marketing campaign that turned into a crime scene. The money quote:

“I noticed a kid in the bushes. Then he just emerged, dressed up as a banana, and sprinted as fast as he could at our gorilla (mascot),” said Brandon Parham, the manager. “The kid just speared our gorilla. … The kid was in mid-air, flying. He just looked like a Spartan from that movie ‘300,’ except he was a banana.”

Adrenalin has been retained by DAZBOG Coffee Company and the City of Longmont for projects. DAZBOG hired the agency to develop a line of tin containers for its new series of loose-leaf tea blends, and  Adrenalin will help Longmont drive retail sales and economic growth through a “Be Alive in Longmont” advertising and marketing campaign.

The Wisconsin Tourism Federation held out as long as it could, but the rebrand to the Tourism Federation of Wisconsin was inevitable.