Category: ESPN
Are ESPN Sideline Reporters ‘Journalists?’
No, they are entertainers who may be telling you only what their sponsors want you to hear.
ESPN Targets Local Sports
If the Denver Post is planning for local sports coverage to be the silver bullet that retains subscribers, then this has to be a scary thought.
ESPN Zone Closure to Hit Penny & Bill Hard
If you run into Penny Parker or Bill Husted today, you should buy them a drink (and then give them the receipt so they can expense it). Denver’s ESPN Zone, which has provided the backdrop for some of their lamest “sightings” ever – is closing. In honor of ESPN Zone, here is a brief retrospective of Penny and Bill’s work:
- “Adam Foote at ESPN Zone for lunch Wednesday.“
- “Broncos CB Dre Bly lunching at ESPN Zone.“
- “San Francisco Giants outfielder Aaron Rowand and starting pitcher Matt Cain both ate lunch at the bar at ESPN Zone Denver this afternoon.“
And although this one isn’t technically an ESPN Zone sighting, it remains my favorite:
Winter X Games ‘Rumor Alert’
How do you break through the clutter when promoting an annual event that has lost some of the general public’s (and the media’s) attention? You aggressively respond to intriguing rumors about the event. What if no one is spreading rumors about you? No problem. Become a one-stop shop to create, spread and respond to the rumors.
Denver Public Relations Blog 