The USA Swimming Foundation has selected GroundFloor Media to lead the communications efforts for the national Make a Splash Tour with Cullen Jones, presented by ConocoPhillips, as well as national water safety awareness. Through the tour, Jones, a survivor of a near-drowning incident at age five and the first African-American male to hold a world record in swimming, is visiting six cities this summer to address the importance of water safety in an effort to reduce the number of U.S. drownings, particularly among minority youth.