Denver PR Blog

How to Market in a Recession
March 26, 2009, 7:33 pm
Filed under: Economic News

Harvard Business School professor John Quelch argues that the current recession demands businesses rethink how they segment their customers.

Fort Collins Paper May Outsource Printing to the DNA
March 11, 2009, 8:26 am
Filed under: Economic News, Newspapers, Rocky Mountain News

Rumors are that the Fort Collins Coloradoan has agreed to outsource its printing operations to the Denver Newspaper Agency, a move that helps the DNA fill the printing void left by the Rocky Mountain News and puts up to 50 Fort Collins jobs at risk.

10 Newspapers that Will Fold or Go Digital
March 10, 2009, 9:45 am
Filed under: Economic News, Layoffs, Newspapers

Fresh on the heels of the Rocky’s shutdown, Time Magazine offers its Top 10 List of Newspapers That Will Fold or Go Digital-Only (fortunately, the Denver Post is not one of them).

(Hat Tip: The Denver Egotist)

PR Budgets, Staffs and Salaries Shrinking, USC Report Finds
March 4, 2009, 9:49 pm
Filed under: Economic News

The University of Southern California released the results of its survey on the effects of the current economic environment on public relations. The highlights:

  • Budgets: 51 percent said their 2009 PR budgets are smaller than in 2008, while 18 percent said they are larger than in 2008
  • Staff size: 22 percent said they downsized their staffs last year, while 63 percent said they made no changes to staff size last year
  • Salaries: 56 percent anticipate salary freezes in 2009, while 21 percent expect salary cuts
  • Agencies: 69 percent of those retaining PR agencies have – or plan to – cut agency budgets by an average of 25 percent

RIP, The Gene Pool
March 3, 2009, 12:53 pm
Filed under: Denver Egotist, Economic News, Layoffs

The fallout from this brutal economy continues – Denver creative placement agency The Gene Pool will shut its doors on April 1. The Denver Egotist has the details.

Annual ‘State of PR’ Report Reflects Economy
February 27, 2009, 10:58 am
Filed under: Economic News, Public Relations

The Council of PR Firms released its annual “State of Public Relations Survey,” and the data is what you might expect:

  • Average 2008 agency growth was 4 percent, compared to 10 percent in 2007
  • 67 percent of agencies expect 2009 revenues to be down or flat
  • Social media and digital content creation are the areas agencies expect to grow the most

But, as PR Newswer points out, there is some surprising news as well:

  • 30 percent of agencies report they are currently hiring
  • 69 percent think the Obama administration will be good for the PR industry

DNA, Unions Reach Tentative Agreement
February 25, 2009, 2:35 pm
Filed under: Denver Post, Economic News, Layoffs, Rocky Mountain News

David Milstead at the Rocky Mountain News reports that unions representing employees at the Denver Newspaper Agency have reached a tentative agreement on wage and benefit cuts that average 11.7 percent.  According to Milstead, “Today’s tentative agreement includes salary reductions averaging 7 percent, 10 unpaid days off for most workers, the suspension of the 401(k) match, cuts in sick days and mileage reimbursements, and increases in health and dental premiums.” Layoffs are still a possibility if the agreement doesn’t yield the $18 million in concessions the DNA was seeking.