Denver PR Blog


104 West Adds Two Clients
October 12, 2010, 11:09 am
Filed under: 104 West, Wins

104 West Partners has added ClickBank and Evolv as clients, and has promoted Ben Johnson to Account Executive and hired Kristen Winzent as Content Associate.

 



104 West Adds Two Clients
March 10, 2010, 6:41 am
Filed under: 104 West, Wins

104 West Partners announced that is has added Mocapay and Intermap’s AccuTerra to its client roster. Boulder-based Mocapay offers a mobile wallet service that lets customers make payments with their gift and loyalty cards using their cell phone, and Englewood-based AccuTerra offers iPhone-based information ranging from mapping content to videos, educational content to 3D views of outdoor off-road recreation areas.



MapQuest Picks 104 West as AOR
February 11, 2010, 9:50 pm
Filed under: 104 West, Wins

AOL’s MapQuest has selected 104 West Partners as its agency of record.



2010 Denver PR Predictions – Elaine Schoch
January 12, 2010, 11:40 am
Filed under: 104 West, 2010 Denver PR Predictions

By Elaine Schoch
Director of Emerging Media
104 West Partners

What typically is a slow time of year, the fourth quarter of 2009 was an absolute whirlwind. New business pitch after new business pitch to bringing on and kicking off new clients. When I looked up and it was Christmas… That leads me to my one and only true PR prediction for 2010…

My One True PR Prediction
Budgets will return. Spending will increase and there will be more jobs in PR.

I do, however, have a few other predictions on how our industry will change in the coming year:

Social Media will not be a Separate Discipline Anymore
Social media will become an integral part of the overall marketing and communications strategy and not an effort unto itself. Frankly, social media should NEVER have been a separate discipline. Social media presents several advantages to reach and engage with a target audience over traditional media but it’s simply another channel to leverage to meet a businesses goals and objectives.

A Social Shakeout
While we’ve seen a number of businesses (and agencies) leave social media to the younger generation (i.e. interns and recent college grads) who “know social media”, this will and must change. No offense to these guys and gals, but they don’t have the deeper, strategic understanding (yet) on how to reach and engage people to truly change behavior. Additionally, there are a number of issues that arise in PR that only those with years of experience know how to handle. It comes back to understanding how to look at the big, long-term picture verses the short-term.

Newspapers Won’t Die
We all know newspapers are in a state of transition or rather a ‘state of figure it out or go away’. In 2009 we saw a number of outlets close altogether but there were also a handful that went to online versions only. This will become more of a trend in 2010. More newspapers will also begin to charge fees for their online content. While I’m not too keen on paying for the content myself, I do understand why they need to charge for it. I’m hopeful the industry figures out how to create a model that actually works and will be adopted but I think there will be a lot of trial and error until they get it right…

Privacy More of an Issue
Privacy has and will remain an issue in 2010. People will be most sensitive to data gathered on social network sites since this information is extremely personal. We witnessed this last month when Facebook changed its privacy settings. We all freaked out since more of our personal information was now open for anyone and everyone to see – especially advertisers and marketers. I wouldn’t be surprised to see the government put some kind of  federal legislation in place this year that limits website tracking.

Google Wave
People will figure out how to use Google Wave effectively for real-time collaboration. I’m pretty excited about this one…



104 West Adds Two Clients
December 9, 2009, 8:16 am
Filed under: 104 West, Wins

104 West Partners added Mojofiti and SharedBook as clients. Both companies specialize in social applications.



Shameless Self-promotion Alert
October 14, 2009, 2:29 pm
Filed under: 104 West, blogs, Digital Idea Media, Metzger, Social Media, Story + Welch, Turner PR

If you are devotee of social media and its implications for public relations, check out a new social-media specific blog that features posts by 104 West’s Elaine Schoch, Metzger’s Elaine Ellis, Digital Idea Media’s (and MediaOnTwitter’s) Melissa Hourigan, Turner PR’s Ef Rodriguez and me. The blog is called Social Byte – http://socialbyte.net.



104 West’s Marshall Named to CU Advisory Board
September 10, 2009, 2:18 pm
Filed under: 104 West, CU Boulder

Congratulations to 104 West’s Kathryn Marshall, who has been named to the advisory board of the Leeds School of Business at the University of Colorado at Boulder. The Board is an all-volunteer group dedicated to helping the school in its commitment to providing a quality education, creating and disseminating knowledge and supporting the economic drivers of the region, state and nation.