Denver PR Blog


Edelman’s 2017 Trust Barometer Finds, Well, You Know …
January 18, 2017, 9:28 am
Filed under: Public Relations

Edelman released its annual Trust Barometer report, and, as you might expect, things don’t look particularly good:

The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.

With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. In this climate, people’s concerns about job-threatening issues such as globalization and automation turn into fears, spurring the rise of populist actions now playing out in several Western-style democracies.

To rebuild trust and restore faith in the system, institutions must step outside of their traditional roles and work toward a new, more integrated operating model that puts people — and the addressing of their fears — at the center of everything they do.


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