PR Week reports:
Fast-casual restaurant chain Freshii is halving the cost of its Mexican menu items, when Chipotle shuts its doors on February 8 to meet with employees and discuss its response to E. coli outbreaks. Freshii CEO Matthew Corrin said in a statement, “We figured the least we could do was look after their customers while Chipotle pauses to recalibrate.”
How generous.
Denver Public Relations Blog 