Denver PR Blog


2013 PR Disasters – The Finalists
December 19, 2013, 10:31 am
Filed under: Public Relations

I will be joining April Zesbaugh on 850 KOA tomorrow morning to share my official list of the year’s biggest PR disasters, but in the meantime here is the list of finalists:

Cinemark re-opens the Aurora Shooting theater despite protests from families of the victims.

CBS apologizes after football commentator Brent Musburger, who is approximately 120 years old, ogles a college coed on national TV.

“So, are you a duplicitous liar or just the world’s biggest chump?” is a tough question to answer. Just ask Notre Dame’s Manti Te’o.

Disgraced cyclist Lance Armstrong finally admits using PEDs and lying to the world for years.

Subway claims that “footlong” was never intended to imply a specific length when it is sued for subs that don’t quite measure up to their name.

The Boy Scouts of America manage to piss off everyone by punting on a decision to allow gay scouts instead of just ripping off the band-aid one way or another.

When courtroom battles don’t go their way, CBS executives get even with Dish Network’s ad-skipping DVR technology the old-fashioned way: passive aggressively.

Amazon is forced to apologize and pull T-shirts with the slogan, “Keep Calm and Rape a Lot.”

Gallows humor in the public relations world holds that there is no bad situation that you can’t make worse, and Rutgers University proved this point this spring.

Media coin the term “Poop Cruise” to describe the latest tragecomedy that is a Carnival cruise.

Harvard is caught snooping on faculty members’ email accounts.

CNN offers sympathy for convicted rapists whose “promising futures” were stunted by the convictions.

Google chooses to honor Cesar Chavez instead of the Easter holiday. FoxNews goes bitchcakes.

The Pac-12 Conference’s head of officiating puts a bounty on one of its coaches, then tries hard not to resign.

Butter-laden recipes and down-home charm weren’t the only Old South affectations celebrity chef Paula Deen used.

Who knew a reality show about a bunch of rural West Virginia hillbillies could go so wrong? Clearly not MTV.

Dear Reebok: Vicarious street cred can turn on you. Quickly.

CNN‘s coverage of the Boston Marathon bombings set a new low for cable news coverage, which is saying something.

If Elvis Dumervil could punch Fax machine buttons as fast as he chases quarterbacks, he’d still be a Denver Bronco.

The Associated Press learns that “password” is a bad password after someone hacks its Twitter account and falsely claims the White House has been bombed.

AOL CEO Tim Armstrong shows the world how tough Donald Trump-wannabes fire someone: live on a conference call with hundreds of other employees.

Fox31 finds out what it feels like when 9News turns its investigative team on you.

If you didn’t already love sorority girls, you will after reading this epic rant from a University of Maryland Delta Gamma.

The Obama Administration: Take your pick of Benghazi, government shutdown, IRS , AP Wiretaps, Obamacare, NSA spying, etc.

JC Penney finds that Hitler is marketing gold when it comes to unloading crappy teapots.

Ohio State President Gordon Gee proves he’s the most interesting college president ever, right up until they made him resign.

Dear Men’s Wearhouse: This is why you don’t let your company chairman star in every commercial you’ve run for decades.

San Francisco’s KTVU and the National Transportation Safety Board fight to see who can look worse after this racist and ridiculous report.

The Denver Broncos front office shows its not just entitled athletes who can make an organization look bad.

Johnny Football became Johnny Autograph.

Rolling Stone reminds everyone it is still publishing by putting the Boston Marathon bomber on its cover.

If Geraldo Rivera can’t convince you that a selfie is a bad idea, nothing will.

Miley Cyrus shows us what a prepubescent girl would look like grinding on a 1940s gangster. You can’t unsee that.

Dear Von Miller: It shouldn’t be this hard to outsmart a guy who collects urine for a living.

The worst PR crises are often self-inflicted, as Barilla Pasta and last-minute-entrant “Duck Dynasty” showed us. Both were unforced errors.

Peter Boyles. Again.

When did the University of Denver start to think it is to college hockey what the University of Alabama is to football?

AIG’s CEO compares criticism of Wall Street bonuses to Jim Crow-era lynchings.

Tesla CEO Elon Musk really is the basis for Tony Stark, judging by his wild, frenzied responses to media questions about the electric car company’s safety.

ESPN reminds us the the “E” stands for “Entertainment” when it pulls out of a documentary examining the devastating effects of concussions after its partner, the NFL, asks it to.

You will never win a PR battle against a blind guy with a cute dog, US Airways.

Timing is everything, a point that was momentarily lost on Connect for Health Colorado’s Patty Fontneau.

GoldieBlox creates a brilliant parody of a Beastie Boys song, then ruins it all by taking it one step too far.

This is not the kind of media coverage retailers like Target want heading into the last shopping weekend before Christmas.



VJ Adds Elitch Gardens, DU and Sizzler as Clients
December 18, 2013, 10:49 am
Filed under: Vladimir Jones, Wins

Vladimir Jones has added Elitch Gardens, The University of Denver and Sizzler USA as clients. VJ will handle media planning and buying for Elitch Gardens; website development, campaign creation and event planning for DU; and branding for Sizzler.



Broncos’ Press Box Named for Saccomano
December 9, 2013, 11:23 am
Filed under: Awards, Denver Broncos

Congratulations to Denver Broncos Vice President of Communications Jim Saccomano, who had the press box at Sports Authority Field named after him in a ceremony Sunday. Saccomano has been with the Broncos for 36 years, and he will retire at the end of this season.

 

Tributes to Saccomano have been offered by many in the media, the latest from Peter King of CNNSI and NBC Sports:

“I think of all the media-relations professionals I’ve worked with in 30 seasons covering the NFL, none has been more professional than Jim Saccamano…. You always knew who Saccamano worked for, but the mark of a good PR guy—I’ve always thought—is he understands those sent to cover the games have pressures on them, too, to come back with unique takes and insight, and he was always prepared to go as close to the line as he could without going over it to help us do our jobs. I’m grateful for the help he’s been to me, and SI, over the years.”



SE2 Adds Five Clients
December 5, 2013, 10:14 am
Filed under: SE2, Wins

SE2 has added five new clients: American College of Veterinary Internal MedicineColorado Apartment Association, Colorado Department of Human Services’ Office of Early ChildhoodColorado School of Mines Alumni Association and Donor Alliance.

 



Giocomo to Lead Metro Chamber Marketing, Communications
December 4, 2013, 1:14 pm
Filed under: Jobs

Congratulations to Laura Giocomo, who has been named the director of communications and marketing for the Denver Metro Chamber of Commerce. Giocomo’s resume includes then-Mayor John Hickenlooper’s administration, the Colorado Department of Higher Education, Centura Health and SE2.



PrintReleaf Selects Jumel PR
December 3, 2013, 10:54 am
Filed under: Wins

PrintReleaf has selected Jumel Public Relations to implement a public relations program that will raise awareness about its PrintReleaf Exchange product, the first technology platform that measures a customer’s paper consumption and connects them directly to reforestation projects. PrintReleaf guarantees to reforest every piece of paper consumed by its customers.



PRSA Colorado Holiday Party
December 2, 2013, 2:10 pm
Filed under: Events

 

 

 

 

Register now for the annual PRSA Colorado Holiday Party

5:30 – 7 pm 
Thursday, December 12
Trillium in LoDo
2134 Larimer Street
Denver, CO 80205