PRSA Colorado’s Chapter Retreat – CoLab

The CoLab (formerly the PRSA Chapter Retreat) will feature hands-on, intentionally collaborative workshops that will encourage and inspire you to build chemistry with fellow industry professionals, test your limits and expand your capabilities. You’ll develop a strategic mindset, strengthen your relationships and pick up practical tips.

Early-Bird Pricing through Oct. 27: Fees for PRSA Colorado members is $130 for full retreat, $50 for keynote lunch only, or $25 for Young Pros session only. Non-member fees are $170 for full retreat, $65 keynote lunch only, or $35 for Young Pros only. Student discounts available for $65-$85. Click here for details.

SCHEDULE

Thursday, Nov. 3
Denver Art Museum

Main events:

11:30 am to 5:00 pm – Lunch keynote with Tommy Spaulding & two afternoon workshop sessions

Additional events:
9:30 to 11:00 am – Young Professionals morning session

9:30 to 5:00 pm – Social Media Help Desk & Vendor Fair

5:00 to 7:00 pm – Happy Hour

THE DETAILS

9:00 – Morning Registration

9:30 am to 11:00 am – Morning Session
The Art of PR: A Skills Session for Young Professionals
Young Pros will have the opportunity to develop their building blocks of expertise in current, relevant topics such as SEO, creating media lists, inbound marketing and more. In addition, built-in relationship building with seasoned professionals is included.

11:00 – Luncheon Registration

11:30 am to 1:15 pm – Luncheon Keynote
It’s Not Just Who You Know: Turn Colleagues and Contacts into Genuine, Lasting Relationships 
Tommy Spaulding, New York Times bestseller and international speaker, will test the hypothesis that “networking” just scratches the surface of the power of relationships. The success of any organization is grounded in the formation of sustainable relationships. PR practitioners understand this, but how do we use this in our day-to-day lives of communication, motivation, leadership and engagement?

1:30 pm to 3:00 pm – Afternoon Session 1
The Speed Pitching Experiment: Put your Pitch to the Test
Attendees are invited pull out their pitches for an on-the-spot test of their delivery and newsworthy viability, as evaluated by members of the local media. Senior practitioners will monitor the session – hopefully resulting in future media placements and relationships with media members.

Media members include: Julie Dugdale (5280), Rory Schmalzried (KMGH), Greg Griffin (The Denver Post), Mike Taylor (ColoradoBiz). See website for full list of participants.

A Guaranteed Formula for Laser-Focused Messaging: Jeff Vankooten
Help your audience understand you by distilling your topic quickly and clearly. You will learn to prepare powerfully focused, crystal-clear talks that are easily remembered by your listeners.

Discover the Secrets of Strategy: DaVita, GHX, MolyCorp, Quark, Virtela (additional companies TBA)
Hear from local organizations that have robust strategy departments – which sometimes oversee a marketing/communications function – and learn how you can apply their skills and thinking to your everyday job, helping you become a strategic resource to your company or client.

3:30 pm to 5:00 pm – Afternoon Session 2 
Innovation with Intention: GG Johnston, Kathy Young
Explore individual thinking styles and uncover powerful ways to leverage each kind for whole-brain input. Participants will learn how to approach creativity and collaboration with clear intention – resulting in more effective team projects.

A Guaranteed Formula for Laser-Focused Messaging: Jeff Vankooten
Help your audience understand you by distilling your topic quickly and clearly. You will learn to prepare powerfully focused, crystal-clear talks that are easily remembered by your listeners.

Discover the Secrets of Strategy: DaVita, GHX, MolyCorp, Quark, Virtela (additional companies TBA)
Hear from local organizations that have robust strategy departments – which sometimes oversee a marketing/communications function – and learn how you can apply their skills and thinking to your everyday job, helping you become a strategic resource to your company or client.

9:00 am to 5:00 pm – Vendor Fair

9:00 am to 5:00 pm – Social Media Help Desk
Facebook Changed Again?!? 
Bring your questions regarding this change and any other pressing social media questions, and The Great Online will help you discover the answers. Facebook, Twitter, TweetDeck, Tumblr, LinkedIn, QR codes, Google Plus…the list of questions goes on and on. Here’s your chance to ask a professional for help.

5:00 pm to 7:00 pm – Happy Hour
We’re no Lab Rats
Give your brain a rest and join your colleagues at Pint’s Pub for a cash bar

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