“(PRWeek) is now in the embarrassing position of all businesses that choose a too-specific moniker — think of the chef who christens his restaurant ‘8 Jones’ after its street address, only to perplex customers when 8 Jones later moves to 14 Chestnut Street.”
First, the good news: The Denver Post is now the 11th largest newspaper in the U.S., thanks to Scripps’ decision to shutter the Rocky (and the JOA’s ability to automatically switch Rocky subscribers to the Post). The bad news? The Post is already down 17.4 percent compared total Rocky/Post subscribers, making it tough for the Post to maintain its goal of keeping 80 percent of Rocky subscribers.
Among those hiring this week are the University of Colorado Denver, American Sentinel University, Denver Public Schools, Echostar, Jeppeson (three positions) and Pendum.
National CPA firm Clifton Gunderson has selected Chicago-based Clarus Communications to handle public relations in Colorado. Clifton Gunderson was formerly represented by LeGrand Hart.
The truly great PR blunders are self-made, as Apple showed us this week. As the company prepared to publicly celebrate the one billionth download from its App Store, it managed to change the focus to how it ever could have allowed the Baby Shaker application to get approved. Apple finally hit the billion downloads mark early this morning, but every article written about the achievement will now mention the Baby Shaker controversy.
Cherry Creek North has posted its soon-to-be-vacant Marketing and Communications Director position.
Michael Roberts at Westword confirms that INDenverTimes was only able to hit six percent of its goal of 50,000 subscribers. I knew they wouldn’t get 50,000, but I thought they’d do a lot better than 3,000. Ouch.