Denver PR Blog


Great Moments in Marketing
February 1, 2016, 10:55 am
Filed under: Public Relations

Santanu Choudhury of the Wall Street Journal reports that India’s Tata Motors – parent company of the Jaguar and Land Rover brands, among others – is set to unveil the unfortunately named Tata Zica at an auto show next week as fears of the global Zika virus pandemic continue to grow.

Choudhury reports that, “Tata picked the name months ago using the first letters of ‘zippy’ and ‘car.’ … As more stories about the outbreak of the Zika virus and the disfiguring birth defects it can cause grabbed attention recently, it was too late to change the car’s name.”



Crossover Marketing Strategies Grow
January 29, 2016, 12:16 pm
Filed under: Public Relations

If you think you are seeing more NFL players making cameos on TV shows, it is not your imagination. From the Wall Street Journal:

When CBS signed its deal to carry Thursday night football in 2014, part of its pitch was the power of its programming to promote the league and its players and that is when there was a marked increase in cameos by NFL stars.

“CBS uses the prime time line up to promote Thursday night football and they think the best way to do that is to integrate their programming with players, which we love and agree with,” said Tracy Perlman, the NFL’s vice president of marketing and entertainment. “We had a meeting with their marketing people and the conversation became, `what can we do to show you that we’re unique?’”  …

For the NFL, whose image has taken a hit when its players have run-ins with the law — from domestic abuse accusations to gun incidents — putting its stars on TV is an opportunity to show them in a good light and attempt to counter the negative perceptions.



NFL Inexplicably Fans Flames of HGH Story
January 29, 2016, 10:34 am
Filed under: Public Relations

For the second straight year, the NFL inexplicably has fanned the flames of a controversy that threatens to overshadow its signature event, the Super Bowl. Last year, it was Deflate Gate, a controversy that ultimately fell flatter than Tom Brady’s footballs. This year, NFL spokesman Brian McCarthy has used the lead up to the Super Bowl to shine a light on an ongoing NFL HGH investigation into Denver Broncos QB Peyton Manning.



Diamondback Bicycles Selects Backbone Media as AOR
January 28, 2016, 9:02 am
Filed under: Public Relations

Diamondback Bicycles named Carbondale’s Backbone Media as its agency of record for North America.



Are Your Crisis Efforts Protected by Attorney-Client Privilege?
January 27, 2016, 1:56 pm
Filed under: Public Relations

When you help a client involved in a crisis situation, are your communications with the client covered by attorney-client privilege? As with most complex yes-no questions, the answer is maybe. Attorneys Michael F. Buchanan and Angela Redai offer a helpful checklist of issues to consider to best protect yourself and your client:

While there are no guarantees that a court will uphold a claim of privilege, here are some steps that a company can take to improve its odds of maintaining a privilege assertion over communications with a PR firm:

  • The public relations or crisis management firm should be engaged directly by outside counsel, not the client.
  • The engagement letter should be carefully written by outside counsel to make clear that:
    • the PR firm is working under the direction of outside counsel and reporting directly to the law firm;
    • all communications between the PR firm and outside counsel and/or the client’s representatives shall be confidential and made solely for the purpose of assisting counsel in rendering legal services to the client;
    • all documents and work product prepared by the PR firm are confidential and should be treated as such; and
    • the PR firm has an obligation to protect the confidentiality of the information exchanged with counsel and all documents it prepares.
  • To the extent practicable, communications between the client and the PR firm should be through outside counsel or in the presence of outside counsel.
  • PR firms should label documents (including email traffic) as “Attorney-Client Privilege/Work Product Communications.”
  • Because it is essential that the services provided by the PR firm facilitate legal advice and services, great caution should be taken to define what services the PR firm is being asked to perform.
  • Careful consideration should be given to the nature of each service the PR firm is undertaking when contemplating a disclosure to it. If, in connection with a particular assignment, the PR firm is not engaged in helping outside counsel formulate legal strategy, sharing privileged information should be avoided.
  • The PR firm should invoice the law firm for its services whenever possible.


Kindblade Named PR Director at TechStars
January 27, 2016, 1:00 pm
Filed under: Public Relations

Boulder-based Techstars has named Joanie Kindblade Director of PR, where she will manage the worldwide public relations strategy and execution for the organization’s three business areas: the accelerator programs, the startup programs and the venture capital business. Kindblade previously was with 104 West.



CBS News Investigates Wounded Warrior Project
January 27, 2016, 10:25 am
Filed under: Public Relations

Is there a PR crisis brewing at one of the nation’s most respected nonprofits? Chip Reid and Jennifer Janisch at CBS News report:

Where is the money is going? …

CBS News spoke to more than 40 former (Wounded Warrior Project) employees who described a charity where spending was out of control. Two of those former employees were so fearful of retaliation they asked that their faces not to be shown on camera.

“It was extremely extravagant. Dinners and alcohol, and just total accessm” one employee explained. He continued, saying that for a charitable organization that’s serving veterans, the spending on resorts and alcohol is “what the military calls fraud waste and abuse.”

According to the charity’s tax forms, spending on conferences and meetings went from $1.7 million in 2010, to $26 million in 2014. That’s about the same amount the group spends on combat stress recovery — its top program.




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