“Kruzic Communications has had the good fortune to establish a highly successful and widely respected boutique PR firm that has consistently delivered solid, proven results for our clients,” said Cathy Kruzic. “Now it’s time to ‘triple-up’ our capabilities and expand our influencer relations services through our new partnership with Communications Strategy Group and McCullough Marketing.”

After 22 years of training and competing on the slopes, Fisher decided to give a run at something new. Moving away from the physical challenge that comes with being a professional athlete, Fisher will pursue an intellectual challenge and work on fulfilling another lifetime ambition. Fisher will assist with Amélie’s business development activities, working in tandem with the agency’s principals to expand the company’s client portfolio into new industries.

“I have always been fascinated with the way snowboarding brands and companies utilize agencies to come up with creative campaigns,” says Fisher. “In my snowboarding career, my individual performance drew 100 percent of the focus even though I always had support behind me. I look forward to stepping out of the spotlight and into a supportive role where I can influence the essential development process behind producing an attention-worthy final product.”