Denver PR Blog

#AskJameis Hashtag Backfires on Florida State
August 12, 2014, 12:13 pm
Filed under: Twitter

Florida State University is the latest to learn that Twitter hashtag campaigns can go sideways quickly. Other examples: the NYPD, McDonalds, JPMorgan, Starbucks and the NFL.

Great Moments in Journalism
July 21, 2014, 10:20 am
Filed under: Twitter

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Great Moments in Social Media
June 2, 2014, 10:20 am
Filed under: Twitter

“I call Twitter ‘the microphone for morons’.”

—Denver Broncos executive John Elway (@JohnElway), at the NFL’s career development symposium this weekend.

Samsung Takes Some Heat for Big Papi/Obama Selfie
April 3, 2014, 12:02 pm
Filed under: Twitter

In a word where consumers increasingly value transparency, Samsung’s “Selfie Stunt, Part 2” is falling flat.

Great Moments in Twitter Journalism
March 13, 2014, 9:17 am
Filed under: Twitter

Great Moments in Tweets from PR People
December 20, 2013, 4:02 pm
Filed under: Public Relations, Twitter

From Justine Sacco, Director of Corporate Communications at the publicly traded IAC/InterActiveCorp. If you are job hunting, there likely will be a position open there on Monday.

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Twitter Catfight Alerts
October 9, 2013, 9:37 am
Filed under: Denver Broncos, Twitter

1. KMGH/Channel 7 vs. Fox31

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2.  Denver Broncos vs. Jacksonville Jaguars


Colorado Media on Twitter List
May 31, 2013, 10:17 am
Filed under: Twitter

If you are looking for a quick way to follow Denver and Colorado media on Twitter, Eric Anderson at SE2 has put together a pretty comprehensive list.

Catfight Alert: Denver Broncos vs. Sporting News
October 17, 2011, 9:40 am
Filed under: Denver Broncos, Social Media, Twitter

Denver Broncos VP of PR Jim Saccomano has turned to Twitter to call out a “reckless ‘journalist'” at the Sporting News for reporting that Broncos QB Kyle Orton has demanded a trade.

Best Coloradans to Follow on Twitter?
December 20, 2010, 9:01 pm
Filed under: Social Media, Twitter

The Denver Post compiles its list:

  1. @carmeloanthony
  2. @woodypaige
  3. @chadfowler
  4. @redheadwriting
  5. @fireland
  6. @caytonholland
  7. @darthvader
  8. @onetracktweet

Denver Post Ranks Eighth Among Newspaper Twitter Followers
October 20, 2010, 2:45 pm
Filed under: Newspapers, Social Media, Twitter

Circulation numbers are still king, of course, but here is the ranking of U.S. newspapers according to their Twitter followers (Note: it only ranks the newspapers’ primary Twitter accounts).

The Denver Post ranks a very respectable eighth, although the follower numbers fall off a cliff after the top three.

  1. @nytimes – 2,668,948
  2. @wsj – 464,591
  3. @washingtonpost – 204,514
  4. @latimes – 83,335
  5. @usatoday – 72,929
  6. @newyorkpost – 57,605
  7. @chicagotribune - 34,490 *
  8. @denverpost – 32,755
  9. @dallas_news – 24,726
  10. @seattletimes – 22,286
  11. @suntimes – 18,952
  12. @freep – 18,851
  13. @nydailynew – 15,744
  14. @houstonchron – 14,108
  15. @azcentral – 10,407
  16. @oregonian – 10,338
  17. @phillyinquirer – 9,819
  18. @SFGate – 9,508
  19. @clevelanddotcom – 7,943
  20. @MN_News – 7,008
  21. @NJ_News – 6,181
  22. @SDUT – 5,886
  23. @tampabaycom – 3,168
  24. @insidebayarea – 2,810
  25. @cctimes – 2,705
  26. @mercurynews – 2,536
  27. @newsday – 2,302

‘In the Age of Social Media, You Do Not Control Your Brand’
September 21, 2010, 6:29 am
Filed under: Social Media, Twitter

Fast Company examines BP’s “Twitter trouble,” and the implications for every business.

Colorado Farm Bureau Conducts Impromptu Crisis Drill
September 7, 2010, 4:22 pm
Filed under: Social Media, Twitter

Shawn Martini at the Colorado Farm Bureau learned the hard way that joking about natural disasters rarely ends well (see former Chicago Bears great Dan Hampton for another recent example). I have no idea what Shawn’s original Tweet was (it has since been deleted), but here is the string of apologies he has offered for it so far:

@RealPRMedia I see that now. My apologies.

@zarchasmpgmr @stevehirschhorn @HKoren @tweet_fail@pookla @wcwestfeldt @5280PRGal @hardcorps80204 My apologies. The joke was in poor taste.

@hardcorps80204 @milesbeyond @mackaymiller @tedrock et. al. My joke abt the #boulderfire was in very poor taste. My sincerest apologies.

@RealPRMedia Thank you for your understanding. I do apologize 4 the comment. Very poor taste on my part. My prayers R w/ everyone affected.

@thegoodhuman Very much agreed. Please accept my sincerest apologies.

Update: Here is Shawn’s original Tweet:

7000 ac. fire in Boulder. sure gonna take lots of Priuses &solar panels 2 make up4 that big ol’ carbon emission

Catfight Alert: Chef Bonanno vs. Westword
May 12, 2010, 7:38 am
Filed under: Twitter, Westword

Here’s today’s free PR tip: If you are drafting quotes for a client, make sure the client 1) reviews and approves the quotes and 2) agrees not to disavow them publicly.

That advice would have helped Campbell Levy of Aspen’s Promo Communications. Levy reps Denver chef/restauranteur Frank Bonanno, who is engaged in a war of words Tweets with Westword over a Westword blog post that revealed his plan to open a new French-American restaurant and quoted Bonanno.

The problem is that Bonanno is claiming no knowledge of the information that lead to the blog post, which came from Promo Communications and included quotes from Bonanno. Here is the Twitter exchange so far:

Bonanno (@FrankBonanno):

@sarah_gore [The Westword blog post is based on] Bad information . . .I think there are even quotes in that story, which is odd . . .

@sarah_gore [Westword's Lori Midson] wrote what someone said I said. Thing is, I had a different deal working–but that blog [post] ended it.

Westword (@CafeWestword) responded:

LM: @FrankBonanno As you know, it was your PR person who e-mailed me with very specific info about your new place — with a quote from you.


Twitter Vigilantes
April 28, 2010, 3:24 pm
Filed under: Social Media, Twitter

Ahhh, delicious irony. The self-important Jacob Morse is profiled in the New York Times for spending his time “calling out the (grammar mistakes of the) self-important” on Twitter. In the spirit of Mr. Morse’s endeavor, I’m starting a “Name that Tweeter” contest to identify the authors of notable tweets. The first (and likely only) installment:

“Its impossible to eat sopapillas with hiney and not get sticky.”

Identify the author and you win lunch and a free Bawmann Group pen.

UPDATE: 5280 publisher Daniel Brogan correctly identified Andrew Hudson, publisher of the brand new Andrew Hudson’s Jobs List Blog, as the author of the Tweet. Andrew’s Tweet was quickly followed by a second one that read, “Arrrggg. I meant ‘honey,’ not ‘hiney.'”

Tweet of the Week
March 22, 2010, 9:27 am
Filed under: Twitter

From Mark Cuban, who apparently is unhappy with his current PR firm.

(Hat tip: PRNewser)

WSJ: Red Bull, Verizon Tweets Run Afoul of Olympics Rules
February 24, 2010, 8:22 am
Filed under: Olympics, Social Media, Twitter

Better not let your company Tweet something congratulating an Olympics athlete for doing well – the USOC or IOC may come after you.

Kevin Smith vs. Southwest Airlines
February 15, 2010, 10:02 am
Filed under: Linhart, Twitter

Paula Berg leaves Southwest Airlines to join Linhart, and then all (social media) hell breaks loose. Coincidence? I think not.

PRSA Tweetup
February 2, 2010, 12:29 pm
Filed under: Events, PRSA, Twitter

PRSA and Linhart are sponsoring a Tweetup on Thursday to welcome new PRSA members. Door prizes include two roundtrip airline tickets from Southwest Airlines. Details are:

5:30 – 7:30 p.m., Thursday, Feb. 4
Cru Wine Bar, 1442 Larimer Street (in Larimer Square downtown)

Westword’s ‘Twit of the Week’
January 12, 2010, 9:31 pm
Filed under: Twitter, Westword

Congratulations to Ef Rodriguez, who was named Westword’s “Twit of the Week.” In the accompanying Twitter interview, Rodriguez shares that he “was drawn to Twitter by the promise of high-fives and makeouts. While I have received neither, my incurable optimism spurs me ever onward.”

What’s Behind CBS4’s Surprise Ratings Win?
December 23, 2009, 10:39 am
Filed under: KCNC, KUSA, TV News, Twitter

Congratulations to CBS4, which posted its first 10 p.m. newscast ratings win in years. 9News GM Mark Cornetta blamed his station’s second-place performance on “re-runs, specials and football (that) tend to skew the ratings results at this time of year,” but we all know that the real reason CBS4 landed in first place is because of Misty Montano’s twitter presence.

Great Moments in Journalism XXII
December 1, 2009, 8:22 am
Filed under: TV News, Twitter

A digital billboard that combines an ad for the WPMI-TV news team with the station’s live Twitter feed goes bad.

(Hat tip to Dan Welch)



Ad Age: How NOT to Conduct a Social Media Campaign
November 30, 2009, 12:23 pm
Filed under: Social Media, Twitter

The college football season is nearly over, so it must be time to start complaining about the lack of a playoff system. To get ahead of the curve, the BCS launched a social media campaign last week touting its effectiveness, but Advertising Age takes the campaign to task for simply spewing propaganda rather than engaging fans.

Brian Solis in Denver for Book Signing/Tweetup Tomorrow
November 23, 2009, 11:24 am
Filed under: Social Media, Twitter

Social media guru, author and MediaonTwitter co-founder Brian Solis will be in town Tuesday (tomorrow) for a book signing/tweetup. The event is from 5:30 – 7:30 p.m. at Tryst Lounge in Larimer Square. Click here for additional details.

Does Your Non-profit Need PR Help? Try #PRBoost
November 3, 2009, 8:10 am
Filed under: PRSA, Twitter

PRSA Colorado is taking its PR Boost program for nonprofits to Twitter. A panel of local PR experts, including Gina Seamans, Bill Green, Lisa Cutter, Jane Dvorak and Kristy Bassuener, will answer questions from non-profits tomorrow (Wednesday), Nov. 4, from 11-11:45 a.m. MST. Click here for information on how to participate in – or just follow – the Twitter conversation.

Media on Twitter
September 15, 2009, 8:09 am
Filed under: Social Media, Twitter

That community college-loving Sara Evans can try to take full credit for the Media on Twitter database, but we all know that it is a collaborative effort among Brian Solis, Peter Shankman, Sara and Denver’s own Melissa Hourigan and Ed Dunigan.

Pro Bono PR Opportunity of the Week
September 15, 2009, 7:30 am
Filed under: Social Media, Twitter

Teach Colorado Republicans how Twitter works (specifically that people can see your tweets even if they don’t “follow” you), and how open communication can be a good thing, even if not everyone agrees with you.

Twitter Twongue Twister
August 10, 2009, 8:44 pm
Filed under: Cohn Marketing, Twitter

Cohn Marketing is sponsoring a Twitter Twongue Twister experiment. Details are at

Is Twitter Ultimately Doomed?
July 2, 2009, 6:59 am
Filed under: Social Media, Twitter

Scatterbox makes the case that “engagement” eventually will give way to noise and a relentless bombardment that will cause the “the hottest social media thing since the one before it” to collapse under its own weight.

State Department Sees Twitter as Critical News Source
June 16, 2009, 7:06 pm
Filed under: Twitter

How important has Twitter become? From today’s Washington Post:

“The State Department asked social networking site Twitter to delay scheduled maintenance earlier this week in order to avoid disrupting communications among tech-savvy Iranian citizens as they took to the streets to protest Friday’s reelection of President Mahmoud Ahmadinejad. …

” ‘One of the areas where people are able to get out the word is through Twitter,’ said a senior State Department official in a conversation with reporters, on condition of anonymity. ‘They announced they were going to shut down their system for maintenance and we asked them not to.’ “

Politics and Twitter
June 16, 2009, 3:56 pm
Filed under: Social Media, Twitter

I keep reading media articles that position politicians such as U.S. Rep. Jared Polis as technology-friendly leaders who use social media to connect with constituents, and I have to shake my head. Rep. Polis has 2,439 Twitter followers, and he has followed a grand total of 59 of them back. To Rep. Polis, Twitter appears to be just another bullhorn through which he can spread what he wants constituents to hear. And he isn’t alone:

The power of social media is in creating relationships – or at least engaging conversations – with people who matter to you (and to whom you matter). Of the major elected officials in Colorado, only one at least makes an effort to create the appearance he uses social media to listen to constituents:

And, surprisingly, a significant number of high-profile Colorado politicians aren’t even using Twitter yet:

  • U.S. Sen. Michael Bennet
  • U.S. Rep. Diana Degette
  • U.S. Rep. Betsy Markey
  • U.S. Rep. John Salazar
  • U.S. Rep. Doug Lamborn
  • State Sen. Brandon Shaffer
  • Denver Mayor John Hickenlooper

Twitter Fail: The 8 Worst Brands at Using Twitter
May 9, 2009, 9:36 am
Filed under: Twitter

Revolut!on Magazine compiles the list and the reasons:

  2. Hewlett-Packard 
  3. eBay
  4. McDonald’s
  5. Pepsi
  6. Vodafone
  7. EasyJet
  8. Gucci

(Hat tip to The Denver Egotist)

Click for a Cause
April 30, 2009, 1:47 pm
Filed under: Twitter

April is Child Abuse Prevention Month, and Denver’s Tennyson Center for Children will receive a $5,000 gift from Noble Energy if it can hit 1,000 Twitter followers by the end of today. So go to and click on “follow.” There are kids who desperately need your help.

Denver PR Twitterers You May Want to Follow
April 22, 2009, 8:38 pm
Filed under: Social Media, Twitter

If you are interested in following the tweets of Denver’s PR community, PRSA Colorado is assembling the comprehensive list.

‘Media on Twitter’ Database Moves to its Permanent Home
April 20, 2009, 9:36 am
Filed under: Social Media, Twitter

The “Media On Twitter” coalition – Digital Idea Media’s Melissa Hourigan, Elgin Community College’s Sarah Evans, Help a Reporter Out’s (HARO) Peter Shankman, FutureWorks’ Brian Solis, and TrackVia’s Ed Dunigan – announced today that the database has moved to its permanent home at The database has grown to nearly 1,000 reporters, editors and producers since it launched three weeks ago.

KMGH/Channel 7: ‘How Tweet it is for Local Businesses’
April 17, 2009, 11:04 am
Filed under: Social Media, Twitter

Cori Keeton Pope of Keeton PR was featured in a KMGH/Channel 7 story on companies that are using Twitter to connect with consumers.

Top 10 Reasons Your Company Should Not Tweet
April 6, 2009, 7:36 am
Filed under: Social Media, Twitter

What’s Next Blog compiles the list.

Social Media Experts Launch ‘Media On Twitter’ Database
March 30, 2009, 6:21 am
Filed under: Digital Idea Media, HARO, Twitter

TrackVia, Digital Idea Media, Sarah Evans and HARO‘s Peter Shankman are jointly launching Media On Twitter, a powerful media database available to all Twitter users. The database — which is populated by Twitter users, vetted by editors and free to the entire community — allows users to sort media twitter IDs by beat, location, name or media outlet. (Disclosure: I am a partner in Digital Idea Media and TrackVia is a client).

The Media Continue to ‘Discover’ Twitter
March 16, 2009, 7:28 am
Filed under: Denver Business Journal, Denver Post, Twitter, Wall Street Journal

Last week, it was the Wall Street Journal that discovered Twitter. This weekend, it was the Denver Post. And the Denver Business Journal is now on Twitter:

Twitter, Facebook the Future of ‘Sponsored Conversations’
March 16, 2009, 7:23 am
Filed under: Social Media, Twitter

IZEA (formerly PayPerPost) founder Ted Murphy believes it has taken the industry three years to “warm up” to the idea of sponsored conversations such as blog posts. And with the trend evolving to include Twitter and Facebook, questions of disclosure and authenticity will take center stage.

PR Firm WaggEd Turns Application Developer
March 11, 2009, 6:32 pm
Filed under: Social Media, Twitter

PR firm Waggener Edstrom has launched Twendz, a Twitter tool that examines tweets on topics and calculates whether opinions on them are trending positive or negative.

The Wall Street Journal Discovers Twitter
March 7, 2009, 6:54 pm
Filed under: Social Media, Twitter

Which means there’s a 50 percent chance it has jumped the shark.

Twitter Gangster
February 19, 2009, 1:15 pm
Filed under: Twitter


Catfight Alert, Twitter-style
February 11, 2009, 7:54 pm
Filed under: Twitter

Remember the old days when a spat between a reporter and PR or marketing person took place on the phone and only their friends and colleagues found out about it? Well, no longer.

(Hat tip to Sydney Ayers’ Twitter account)

FedEx Crybabies Tattle on Opinionated PR Consultant
January 15, 2009, 5:18 pm
Filed under: Twitter

I’m sure the Vice President of Corporate Communications at FedEx takes some pride in living in Memphis, and I imagine he wasn’t thrilled to have a high-priced vendor consultant denigrate it. But he probably also is wondering why his communications staff has such low self-esteem (and so much free time) that they find it necessary to write a formal (and catty) rebuttal and email it to all the bigwigs at FedEx and Ketchum.

And one last thought: Don’t be stupid and tweet bad things about clients. You’d think a VP at a big agency would know better.

Twitter Takes Down Johnson & Johnson
November 17, 2008, 10:18 am
Filed under: Social Media, Twitter

Johnson & Johnson brand Motrin got schooled in the finicky art of social media over the weekend when one of the ads it wanted to “go viral” did just that. Unfortunately, the conversation, which began on Twitter and spilled over into the blogosphere, focused on why the ad was insulting rather than clever.

By 8:30 last night, the Motrin website was down as the company removed the ad. Unfortunately for Motrin, the print executions will continue for another month before they cycle out.


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