The newly created Bermuda Tourism Authority has named Turner Public Relations as agency of record. Turner PR is handling all public relations and social media efforts for the destination.
Turner PR has been named public relations agency of record by JayBird, a premium sports brand known for its innovations in the wireless premium headphone category. Turner PR will lead all public relations efforts and work to drive sales and consumer engagement surrounding current and new product categories. The agency also is supporting JayBird’s recent entry into wearable tech following the debut of its Reign wireless activity tracker at the International Consumer Electronics Show this month.
Filed under: Turner PR
From the announcement today:
Fahlgren Mortine, one of the nation’s largest independent marketing and communications agencies, and Turner PR, a boutique public relations and digital communications firm, announced today that Fahlgren Mortine acquired Turner PR as a wholly owned subsidiary, effective January 1, 2014. Under the agreement, Turner PR will operate as an independent boutique agency, preserving its brand, leadership, employees, New York and Denver offices, and global client portfolio. Financial terms of the deal will not be disclosed.
Turner Public Relations has been named agency of record for the Utah Office of Tourism following a competitive review. As of August 2013, Turner PR is promoting visitation to the iconic state via strategic, integrated media relations and social media programs.
The Utah Office of Tourism (UOT), an agency of the Governor’s Office of Economic Development (GOED), is the state-level destination marketing organization for Utah. The sole mission of the organization is to brand and promote Utah’s great experiences and destinations for visitors and residents in an inspiring way to support and enhance economic vitality and quality of life in the state.
Turner PR has added five new clients: UK-based boutique hostel concept Generator Hostels, heritage equestrian footwear and apparel brand Ariat International, action sport hard goods purveyor Bern Unlimited, military-inspired watch manufacturer Ballast Time Instruments, and Italian heritage sportswear brand Kappa-USA.
Turner PR has added Asia Transpacific Journeys and the Albuquerque Convention & Visitors Bureau to its roster of travel and hospitality clientele. Turner PR will provide strategic media relations for both organizations focused on increased awareness in the national media marketplace.
Turner PR has added Vanessa Torres as an international account coordinator based in the firm’s Denver office and Joao Rodrigues as a senior account director based in its New York office. Torres is a native of Caracas, Venezuela, and she is fluent in Spanish, French and English.