The Bawmann Group has added Greg Morton as senior counselor. Morton has more than two decades of integrated marketing experience in both agency and corporate settings, and he will serve as team lead for several health care, education and nonprofits clients.
TBG also has been engaged to perform a variety of marketing and communication activities for several new clients, including HBO, Peak Veterinary Specialists, the Denver Arthritis Clinic and Medical Simulation Corporation. Additionally, the firm also has partnered with Denver Broncos offensive lineman Zane Beadles to launch the Zane Beadles Parade Foundation, which is dedicated to enriching the lives of young people who are faced with unfortunate situations by providing new experiences and opportunities.
Hilary Laurie has joined The Bawmann Group as an account executive. Prior to joining TBG, Hilary worked as a senior account executive in the San Francisco Bay Area developing PR and media strategies for a variety of nonprofit organizations, philanthropic events and Major League Baseball’s San Francisco Giants Community Fund.
TBG also announced it has relaunched its TBG Wired! division that will focus on all things digital.
The Colorado Health Insurance Cooperative has selected The Bawmann Group to build the non-profit’s brand platform, marketing strategy and website, as well as direct its earned/paid/owned media activities and grassroots community engagement efforts. CHIC has been awarded a $69 million loan by the federal government to create a statewide, member-owned health plan that will participate in Colorado’s Health Benefit Exchange.
TBG has also been engaged by Mirenda & Associates, a national philanthropic consulting firm, to revise its brand platform, website and earned/owned media efforts.
The Bawmann Group has been retained by medical billing management firm Pinnacle III to provide marketing strategy and services, and by Cancer Treatment Centers of America to help increase awareness about CTCA in Colorado and the Rocky Mountain West via traditional and social media services.
Filed under: Bawmann Group
The Bawmann Group has revamped its website.
The Bawmann Group just launched Love Letters from Kansas, a public education campaign on marriage and healthy relationships for the state of Kansas. The campaign will include advertising, social media, PR and an interactive website to encourage folks to sign up for classes on how to improve their relationships.
Filed under: Bawmann Group
The Bawmann Group launched “Cavity Free at Three 2.0” this week with a new interactive website: www.cavityfreeatthree.org. The statewide public health education campaign will seek to encourage more dentists to take Medicaid and Child Health Plan Plus kids. TBG will be working with the Caring for Colorado Foundation and its partners to provide media relations, social media, advertising and dental/medical marketing to providers so that more kids in Colorado will be served.
The Bawmann Group has added seven new clients: Catholic Charities of Wichita’s Marriage and Healthy Relationship Initiative, Vantage Dental & Perfect Teeth, The Colorado Chorale, Doctor’s Express Englewood, Common Ground Colorado, The Caring for Colorado Foundation, and the Colorado Partnership for Children’s Oral Health. TBG is providing a variety of marketing and PR services for the clients, including web development, advertising campaign development, social media and community relations.
Things are hopping at The Bawmann Group. The firm announced it has been retained by the Centers for Health and Public Safety, Kaiser Permanente-Colorado and the College for Financial Planning to provide a variety of marketing and public relations services such as web development, advertising campaign development, social media strategy and community outreach. TBG also was awarded a new contract by the State of Colorado to manage advertising and PR for the Low-Income Energy Assistance Program.
Additionally, TBG has added Kelly Heavey as account executive. Heavey is a University of Kansas graduate and most recently handled social media and public relations for the sustainability grant under the direction of the mayor of Lincoln, Neb.
The Bawmann Group has added Heartland Network for Social Research, Platinum Senior Services and Groves Elder & Estate Law as clients.
Denver’s economy must be improving because the wins keep coming. This week, it’s The Bawmann Group announcing it has added six new clients: Everest University Online; Tri-County Health Department’s Communities Putting Prevention to Work Initiative; C. Jean Stewart LLC; The Center for Effective Interventions at Metropolitan State College of Denver; Cutarelli Vision; and the campaign to promote Advancing Colorado’s Mental Health Care sponsored by four of Colorado’s leading foundations — The Denver Foundation, The Colorado Health Foundation, The Colorado Trust and Caring for Colorado.
By Brad Bawmann
Principal, Bawmann Group
I suspect 2010 will be every bit as challenging for our industry as 2009 was – if not worse. For 2009, many of those budgets were established in 2008 before the crash ensued. For 2010, many companies have planned for a more defensive and conservative approach…hoping things will turn. “We’ll spend money when the economy turns,” they say. Good luck with that.
If Time Magazine is right – and we’ve just survived the “decade from hell” – I’m excited to see what innovation, creativity and wondrous discoveries lie ahead.
If I had to bet on it, I think we’ll continue to see a proliferation of folks going it alone, more challenges for larger firms, and a new 800-page book on the power of Facebook, just like its 300-page baby brother on the power of Twitter’s 140 characters.
The Bawmann Group recently added Lifeloc Technologies, CoverColorado, Colorado Center for Nursing Excellence, Total Community Options, TCO Foundation and Angus Mohr as new clients. TBG also led the launch of Colorado’s Campaign to End Childhood Hunger, an initiative designed to end hunger in our state by 2015.
Congratulations to The Bawmann Group, SE2 and Weise Communications for picking up the hardware at Colorado Healthcare Communicators’ 2009 Gold Leaf Awards. And to Bawmann’s Tammy Stratton who was named the CHC 2009 ”Professional of the Year.”
- The Bawmann Group was hired by MyTeleHealth Solutions and the national Flu Information & Care System to launch www.amafluhelp.org. The Web site is the nation’s first comprehensive online flu assessment program to coordinate care among patients and their families.
- Linhart PR has been retained by mix1 Beverage Company. Boulder-based mix1 is an emerging leader in the functional beverage and performance nutrition category.
The Bawmann Group has been retained by the Colorado Egg Producers for PR, social media, advertising and interactive services.
Brad Bawmann of the Bawmann Group was among those experts offering perspective on the City of Glendale’s Mayor Pro Tem’s use of no-bid contracts in a Brian Maass/CBS4 investigative piece.
- Linhart PR has been selected by Colorado Springs-based Colorado Technical University as its national public relations firm of record.
- The Bawmann Group has added Rocky Mountain Youth Clinics as a client.
By Brad Bawmann
Principal, The Bawmann Group
Cactus will buy the Rocky and turn it into an anti-smoking, Colorado Lottery Web site for folks who are contemplating suicide or a change in careers.
Penny Parker will ask the DenverPRBlog for a job.
Several old-line big PR agencies will merge, close and cut staff the more. The number of independents will grow exponentially and most of us will wonder why we weren’t genetically blessed to make it on the roster of any professional baseball team.
What this means for the PR industry is relatively simple: selecting cheaper adult beverages more frequently.
It’s the Wild West again…
The Bawmann Group has landed Pelvic Specialty Care as a new client and added Sarah Dent as an account coordinator.
The Colorado Department of Human Services has extended its relationship with The Bawmann Group to support its “Be There for Your Kids” public awareness campaign for the Colorado Promoting Responsible Fatherhood Initiative.
The Bawmann Group has been retained by Northpointe Institute for Public Management, Inc. to help with strategic planning, rebranding, marketing and public relations services.
The Bawmann Group added Quality Is Learned and Rocky Mountain Learning Center as clients.
The Bawmann Group has added three new clients: Downing Events (Cherry Creek Sneak, the upcoming Tri for the Cure), Aspire Behavioral Health (the launch of Aspire’s acute-care hospital for geriatric patients) and Quantum Integrations (the launch of collegesurvive.com and facultysource.com Web sites).
Colorado Gov. Bill Ritter is following in the footsteps of Denver Mayor John Hickenlooper by appearing in television ads for his pet projects. Ritter is featured in a new television ad campaign from the Bawmann Group that promotes Colorado’s Child Health Plan Plus (CHP+) program.