Denver PR Blog

It’s Been a Bad 24 Hours for Airlines and Social Media
June 17, 2014, 9:15 am
Filed under: Social Media

It hasn’t been a good week for airlines and social media. Delta kicked it off with its ill-advised Tweet

Screen Shot 2014-06-17 at 10.11.07 AM

and United Airlines upped the ante by pissing off a famous golfer …

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Social Media Political Preferences
April 30, 2014, 3:43 pm
Filed under: Social Media

Via The New York Times

Engaging Sports Fans Via Social Media
March 20, 2014, 8:28 am
Filed under: Social Media

NPR examines the growing real-time influence social media has on sports:

Gone are the days of waiting for angry letters. Social media allows the NFL, NASCAR and other pro sports leagues to hear from fans in real time. And that feedback has become so important, leagues have built what are essentially social media command centers to monitor trends and engage directly with fans.

Colorado Poll Finds Tight Budgets Are Elevating Social Media
January 16, 2014, 7:10 pm
Filed under: Events, Social Media

Tightening budgets are causing Colorado marketing and communications executives to lean more heavily on social media and content marketing , according to a new poll by The Thread Summit and the Business Marketing Association of Colorado (BMA Colorado).

Among the findings:

  • Most senior-level marketers believe social and digital channels are delivering the biggest bang for their marketing buck, followed by public relations activities, sponsorships and advertising.
  • The top three external marketing/communication challenges in 2013 were competition, technology and innovation.
  • LinkedIn is the social media platform used most often to engage with customers, followed by Facebook and Twitter.
  • About half of the respondents indicated “big data/analytics” is of medium importance to them.
  • The favorite marketing buzzwords of 2013 include “content marketing,” “integration” and “engagement.”
  • The least favorite buzzwords from 2013 include “big data,” “social media” and “content marketing.”

Results of the poll are being used to guide themes, speakers and panels at The Thread Summit in Denver, Feb. 19-20, 2014.

Blake, Heinrich Create #InsideDenver Twitter Chat
August 12, 2013, 10:32 am
Filed under: Events, Social Media

Blake Communications and Heinrich Marketing have created #InsideDenver, a monthly Twitter chat for the Denver creative and business community to highlight and feature unique, unusual and integral people and happenings.

The first chat will take place Wednesday, August 14, from noon to 1 p.m. MDT and focuses on Denver’s co-working spaces. Guests Charlie Johnson & Lisa McAlister from Thrive and Lisa Gedgaudas from Denver Arts & Venues will share information about Denver’s co-working culture.

Great Moments in Social Media
February 4, 2013, 6:52 am
Filed under: Social Media

An HMV employee live Tweets a mass firing via the company’s Twitter account.

Philosophy Adds Social Media Client
November 21, 2012, 9:16 am
Filed under: Philosophy Communication, Social Media, Wins

Philosophy Communication continues to stuff its social media rolodex. They recently added U.S. Nursing Corporation/FASTAFF, LLC. Philosophy will be conducting monthly social media work to help gain more healthcare facility clients and travel nurses.

Catfight Alert: Aurora PD vs. KMGH/Channel 7
November 13, 2012, 3:47 pm
Filed under: Social Media

The Aurora Police Department tells KMGH/Channel 7 to go Ferrugia itself. On Facebook.

Social Media Raises the Stakes
September 25, 2012, 1:55 pm
Filed under: Politics, Social Media offers a reminder to political campaigns that social media has changed the dynamics of what coverage can look like. In this instance, a positive endorsement story for Congressional candidate Joe Miklosi quickly turns ugly when The Denver Post’s Kurtis Lee focuses on how the campaign staff overestimated the number of people who might attend the announcement.

Age Distributions of Various Social Networks
September 5, 2012, 9:25 am
Filed under: Social Media

Hat tip: Byron Ward, @B1Ward


Great Moments in Journalism XLVIII
July 30, 2012, 11:55 am
Filed under: Denver Post, Social Media

Denver Post sportswriter John Henderson explains to Westword’s Michael Roberts what caused him to accidentally Tweet:

Engaging Your Customers
June 22, 2012, 9:26 am
Filed under: Social Media

McDonald’s Canada is using its YouTube channel to address questions from the public. This one: why McDonald’s burgers in print ads look better than what you buy.

Denver Meetup Scheduled for #SMDay
June 19, 2012, 7:35 am
Filed under: Social Media

The Denver meetup for Mashable’s Social Media Day (#SMday) is scheduled for 7 p.m. on Saturday, June 30, at Japoix Restaurant & Lounge (975 Lincoln Street). There will be giveaways, raffle prizes, food and drink specials. Contact Frankie Cervantes with any questions.


How to Engage Journalists Through Social Media
April 3, 2012, 8:32 am
Filed under: Social Media

An infographic from Text 100:

Denver Rated Seventh-most Social Media-Savvy City
March 29, 2012, 10:17 am
Filed under: Denver, Social Media

The University of Illinois at Chicago has ranked the nation’s 75 largest cities by the social media acumen of their city governments, and Denver ranks seventh:

1. New York
1. Seattle
3. Virginia Beach, Va.
4. Portland, Ore.
5. San Francisco
6. Kansas City
7. Denver
8. Mesa, Ariz.
9. Louisville, Ky.
10. Philadelphia
10. Long Beach, Calif.
10. Sacramento, Calif.

Catfight Alert: Denver Broncos vs. Sporting News
October 17, 2011, 9:40 am
Filed under: Denver Broncos, Social Media, Twitter

Denver Broncos VP of PR Jim Saccomano has turned to Twitter to call out a “reckless ‘journalist'” at the Sporting News for reporting that Broncos QB Kyle Orton has demanded a trade.

Why People Follow Brands Online
July 28, 2011, 9:22 am
Filed under: Social Media

Cohn Offers ‘Social Media Personality Quiz’
June 28, 2011, 7:39 am
Filed under: Cohn Marketing, Social Media

Curious to know whether you are a “pinhead,” part of “the in crowd” or a member of “the flock” online? Take Cohn Marketing’s Facebook quiz.

Solis, Falls to Hit Denver as Part of Social Media Roadshow
May 16, 2011, 6:48 am
Filed under: Events, Social Media

Social media pundits Brian Solis and Jason Falls will be in Denver to discuss social media strategies and tactics at the “Explore and Engage” event on Tuesday, June 14. Registrations are limited to 120, and the first 50 get a copy of Solis’ book, Engage, thrown in.

Like The Review? Then ‘Like’ The Review
May 3, 2011, 12:44 pm
Filed under: Social Media

A request from Jen Lester at Philosophy to “like” The Review, a monthly publication serving the advertising, marketing and media industries in Colorado.

Armada Medical Marketing Introduces Health Care Blog
March 17, 2011, 8:47 am
Filed under: Social Media

Denver-based agency Armada Medical Marketing has launched Periscope, a national medical marketing blog. Armada intends for the blog “to become a mainstream medical marketing hub featuring discussions on marketing, public relations, social media and the practices which empower health care clients.”

Best Coloradans to Follow on Twitter?
December 20, 2010, 9:01 pm
Filed under: Social Media, Twitter

The Denver Post compiles its list:

  1. @carmeloanthony
  2. @woodypaige
  3. @chadfowler
  4. @redheadwriting
  5. @fireland
  6. @caytonholland
  7. @darthvader
  8. @onetracktweet

Weber Shandwick, 3 Others Named Best for Social Media
December 20, 2010, 8:56 pm
Filed under: Social Media

Mashable has named Adobe, Best Buy, IBM and Weber Shandwick as four of the top employers for social media professionals.

Unlocking the Mayor Badge of Meaninglessness
December 17, 2010, 1:01 pm
Filed under: Social Media

Umar Haque in the Harvard Business Review is the latest to argue that most companies are merely scratching the surface of what social media can do for brands.

(Hat tip: Don Jennings [@djenningspr] of Lois Paul & Partners)

Denver Post Ranks Eighth Among Newspaper Twitter Followers
October 20, 2010, 2:45 pm
Filed under: Newspapers, Social Media, Twitter

Circulation numbers are still king, of course, but here is the ranking of U.S. newspapers according to their Twitter followers (Note: it only ranks the newspapers’ primary Twitter accounts).

The Denver Post ranks a very respectable eighth, although the follower numbers fall off a cliff after the top three.

  1. @nytimes – 2,668,948
  2. @wsj – 464,591
  3. @washingtonpost – 204,514
  4. @latimes – 83,335
  5. @usatoday – 72,929
  6. @newyorkpost – 57,605
  7. @chicagotribune - 34,490 *
  8. @denverpost – 32,755
  9. @dallas_news – 24,726
  10. @seattletimes – 22,286
  11. @suntimes – 18,952
  12. @freep – 18,851
  13. @nydailynew – 15,744
  14. @houstonchron – 14,108
  15. @azcentral – 10,407
  16. @oregonian – 10,338
  17. @phillyinquirer – 9,819
  18. @SFGate – 9,508
  19. @clevelanddotcom – 7,943
  20. @MN_News – 7,008
  21. @NJ_News – 6,181
  22. @SDUT – 5,886
  23. @tampabaycom – 3,168
  24. @insidebayarea – 2,810
  25. @cctimes – 2,705
  26. @mercurynews – 2,536
  27. @newsday – 2,302

Weber Shandwick Study Finds CEOs ‘Unsocial’
October 12, 2010, 11:03 am
Filed under: Social Media, Weber Shandwick

Weber Shandwick has released a new report that examines the roles CEOs play in social media, and the news is mixed:

Our analysis revealed results that were good and not-so-good. Robust signs exist that CEOs are actively taking charge of their corporate reputations and demonstrating leadership through communications. For the most part, they are extensively quoted in the business press, frequently deliver keynote speeches at conferences, and participate in business school forums. But when it comes to digital engagement and social media, CEOs are generally “unsocial.” As more CEOs take on the mantle of “chief narrator,” however, we expect that this will change and change fast.

‘In the Age of Social Media, You Do Not Control Your Brand’
September 21, 2010, 6:29 am
Filed under: Social Media, Twitter

Fast Company examines BP’s “Twitter trouble,” and the implications for every business.

Colorado Farm Bureau Conducts Impromptu Crisis Drill
September 7, 2010, 4:22 pm
Filed under: Social Media, Twitter

Shawn Martini at the Colorado Farm Bureau learned the hard way that joking about natural disasters rarely ends well (see former Chicago Bears great Dan Hampton for another recent example). I have no idea what Shawn’s original Tweet was (it has since been deleted), but here is the string of apologies he has offered for it so far:

@RealPRMedia I see that now. My apologies.

@zarchasmpgmr @stevehirschhorn @HKoren @tweet_fail@pookla @wcwestfeldt @5280PRGal @hardcorps80204 My apologies. The joke was in poor taste.

@hardcorps80204 @milesbeyond @mackaymiller @tedrock et. al. My joke abt the #boulderfire was in very poor taste. My sincerest apologies.

@RealPRMedia Thank you for your understanding. I do apologize 4 the comment. Very poor taste on my part. My prayers R w/ everyone affected.

@thegoodhuman Very much agreed. Please accept my sincerest apologies.

Update: Here is Shawn’s original Tweet:

7000 ac. fire in Boulder. sure gonna take lots of Priuses &solar panels 2 make up4 that big ol’ carbon emission

The Best Social PR Guides & Tips of 2010
September 2, 2010, 7:41 am
Filed under: Social Media

Webbiquity compiles what it thinks is the list.

Ad Age: Social Media Driving PR’s Recovery
August 26, 2010, 6:09 am
Filed under: Social Media

Public relations firms are better delivering on the promise of social media because the industry understands the art of persuasion while edgy digital firms continue to be too focused on the technical tools. At least that’s what Ad Age says.

Everything You Need to Know About Foursquare in 1:58
June 1, 2010, 6:41 am
Filed under: Social Media

If your eyes glaze over when annoyingly hip people like Paula Berg, Melissa Hourigan and Larry Holdren try to explain Foursquare to you, here’s everything you need to know about it in 1:58:

25 Ways to Tell Your Social Media ‘Expert’ Might Not Be One
May 5, 2010, 1:25 pm
Filed under: Social Media

Peter Shankman and Sarah Evans compile the list.

Twitter Vigilantes
April 28, 2010, 3:24 pm
Filed under: Social Media, Twitter

Ahhh, delicious irony. The self-important Jacob Morse is profiled in the New York Times for spending his time “calling out the (grammar mistakes of the) self-important” on Twitter. In the spirit of Mr. Morse’s endeavor, I’m starting a “Name that Tweeter” contest to identify the authors of notable tweets. The first (and likely only) installment:

“Its impossible to eat sopapillas with hiney and not get sticky.”

Identify the author and you win lunch and a free Bawmann Group pen.

UPDATE: 5280 publisher Daniel Brogan correctly identified Andrew Hudson, publisher of the brand new Andrew Hudson’s Jobs List Blog, as the author of the Tweet. Andrew’s Tweet was quickly followed by a second one that read, “Arrrggg. I meant ‘honey,’ not ‘hiney.'”

Connect with Us … No, Wait, Go Away
April 13, 2010, 7:16 am
Filed under: Social Media

B.L. Ochman at WhatsNextBlog examined the Web sites of America’s largest companies and found that “it would have taken Nancy Drew to find the company blog, or Facebook page, or Twitter feed, or all of its YouTube videos.” Why? Ochman suspects that companies “fear that they’ll lose control of their brand if too many people know they can have a say,” with Nestle a classic (and recent) example.

2009 PR Salaries Down; Tiger Fatigue; Social Media Tips
March 29, 2010, 7:08 am
Filed under: Crisis Communications, Salaries, Social Media

WSJ: Red Bull, Verizon Tweets Run Afoul of Olympics Rules
February 24, 2010, 8:22 am
Filed under: Olympics, Social Media, Twitter

Better not let your company Tweet something congratulating an Olympics athlete for doing well – the USOC or IOC may come after you.

Ad Age: How NOT to Conduct a Social Media Campaign
November 30, 2009, 12:23 pm
Filed under: Social Media, Twitter

The college football season is nearly over, so it must be time to start complaining about the lack of a playoff system. To get ahead of the curve, the BCS launched a social media campaign last week touting its effectiveness, but Advertising Age takes the campaign to task for simply spewing propaganda rather than engaging fans.

Brian Solis in Denver for Book Signing/Tweetup Tomorrow
November 23, 2009, 11:24 am
Filed under: Social Media, Twitter

Social media guru, author and MediaonTwitter co-founder Brian Solis will be in town Tuesday (tomorrow) for a book signing/tweetup. The event is from 5:30 – 7:30 p.m. at Tryst Lounge in Larimer Square. Click here for additional details.

Ten Things Social Media Can’t Do
November 3, 2009, 8:54 am
Filed under: Social Media

Advertising Age compiles the list.

A Geek Halloween
October 29, 2009, 12:39 pm
Filed under: Halloween, Social Media

Triangle eyes and noses are for amateurs. Check out these social media/tech-inspired Halloween pumpkins.

(Hat tip to 104 West Partners/Johanna Erickson)

Shameless Self-promotion Alert
October 14, 2009, 2:29 pm
Filed under: 104 West, blogs, Digital Idea Media, Metzger, Social Media, Story + Welch, Turner PR

If you are devotee of social media and its implications for public relations, check out a new social-media specific blog that features posts by 104 West’s Elaine Schoch, Metzger’s Elaine Ellis, Digital Idea Media’s (and MediaOnTwitter’s) Melissa Hourigan, Turner PR’s Ef Rodriguez and me. The blog is called Social Byte –

How Much Are You Paying An Agency for Social Media Help?
October 1, 2009, 7:10 am
Filed under: Social Media, Wall Street Journal

Probably somewhere between $400 and $20,000 per month, according to the The Wall Street Journal.

MediaOnTwitter Seeks Volunteer Editors
September 24, 2009, 8:31 pm
Filed under: Social Media

Want to rub shoulders with social media stars such as Brian Solis, Peter Shankman and Melissa Hourigan? Apply to be a volunteer MediaOnTwitter editor. If you are interested, email Melissa Hourigan a 200-word resume.

HuffPo Contributor EfRod Goes Live
September 24, 2009, 10:05 am
Filed under: Social Media

Congratulations to Denver social media guru Ef Rodriguez, who launched his inaugural Huffington Post column this morning.

Media on Twitter
September 15, 2009, 8:09 am
Filed under: Social Media, Twitter

That community college-loving Sara Evans can try to take full credit for the Media on Twitter database, but we all know that it is a collaborative effort among Brian Solis, Peter Shankman, Sara and Denver’s own Melissa Hourigan and Ed Dunigan.

Pro Bono PR Opportunity of the Week
September 15, 2009, 7:30 am
Filed under: Social Media, Twitter

Teach Colorado Republicans how Twitter works (specifically that people can see your tweets even if they don’t “follow” you), and how open communication can be a good thing, even if not everyone agrees with you.

Social Media Stat of the Day
September 3, 2009, 6:59 am
Filed under: Social Media

75 percent of women surveyed say that social networking sites do not influence what they buy.

Ef Rodriguez Moves from JW to Turner
August 11, 2009, 1:14 pm
Filed under: Johnston Wells, PR Moves, Social Media, Turner PR

Denver social media guru Ef “Pug of War” Rodriguez has made the move from JohnstonWells back to Turner Public Relations, where he got his PR start and where he will lead the travel/tourism/outdoor agency’s social media efforts.

JohnstonWells President and CEO GG Johnston said her firm is tapping Elizabeth Jumel to lead its social media practice. “After careful consideration, we decided that Elizabeth’s 11 years of experience and her insight into the right mix of social media and traditional media are exactly what our clients need right now,” Johnston said.

Threats, Mommy Bloggers and Crocs
July 28, 2009, 10:00 am
Filed under: blogs, Crocs, Social Media

The Washington Post may be bearish on Crocs’ future, but that isn’t enough to stop mommy bloggers from doing whatever it takes to get a free pair.

Open for Debate
July 24, 2009, 9:18 am
Filed under: LeGrand Hart, Politics, Social Media

Was Barack Obama “the first presidential candidate to move beyond traditional PR tactics?”


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