Denver PR Blog


GM CEO Credited for Handling of Recall Crisis
April 4, 2014, 10:03 am
Filed under: Crisis Communications

When General Motors named Mary Barra its first female CEO three months ago, who knew the biggest hurdle she would likely face would be trying to undo the damage done by her predecessors? For all of her business acumen, it may simply be her likability and sense of trustworthiness that determines whether she survives.

Forbes, among many others, gives her credit for navigating the crisis with aplomb:

… Ms. Barra struck exactly the right tone: calm, in control, honestly sympathetic, yet not going to be pushed into a statement she did not want to make. She was unfailingly polite, and seemed dedicated to finding out the truth, and then to addressing it head-on. She did not grandstand nor was she flustered; she did not defer nor did she deflect the criticism, but she did stand up to her questioners when they were not clear, in a way that was neither angry, nor defensive, nor subservient.

 

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1 Comment so far
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Check the NYT to learn who in PR has been hired by GM to help her as one member of a crisis team. No one, not even Barra, can walk into something like this unless they have been under similar circumstances earlier in their career. She deserves credit, but not all by herself.

Bill Kostka 303-829-7651

Comment by Wiliam Kostka




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