Denver PR Blog


Lance Armstrong is a Terrible Person
January 15, 2013, 5:32 pm
Filed under: Crisis Communications

Lance Armstrong’s confession to Oprah Winfrey that he used performance-enhancing drugs will air tomorrow Thursday, and the speculation about what he said has become the media story of the day.Screen shot 2013-01-15 at 5.17.03 PM

The coverage is taking a lot of different angles, but there is at least one singular truth about his story: Lance is a terrible person. A tremendous athlete, but a terrible person. And not because he used PEDs, but because of how he tried to ruin anyone and everyone who dared to speak the truth.

Sometimes terrible people do good things, maybe even because they need to cover up the fact that they are terrible people. And those good things can offer enough cover that blind loyalists continue to believe. Richard Nixon created the EPA, Mussolini made the trains run on time, and Lance created the Livestrong Foundation.

But I don’t think for a second he founded his foundation because he truly cared about his fellow man. Lance reveled in the money and fame that came from being a world-class cyclist. And he was perceptive enough to recognize that Greg LeMond’s celebrity dried up the second he quit cycling. So Lance did everything he could to make his celebrity last.

First, he took PEDs so he could remain competitive, and then when he realized even PEDs would not keep him relevant forever, he founded the Livestrong Foundation. It brought him an entirely new source of fans and endorsement money. A source he thought would last a lifetime.

Lance has received world-class PR counsel over the years, and until recently it allowed him to stay in front of the rumors and accusations. But, for the moment, it has all caught up with him. Lance is a survivor, literally and figuratively, and I wouldn’t bet against the comeback for which he is desperately trying to position himself. But if his reputation does survive, don’t ever forget the one true thing about Lance: he is a terrible person.



In Memoriam
January 15, 2013, 10:59 am
Filed under: Obit

Edelman Public Relations founder Dan Edelman passed away from heart failure this morning. He was 92.



Martinez Named President of Brothers Redevelopment
January 15, 2013, 7:15 am
Filed under: Jobs

Jeff_Martinez_BrothersRedevelopment

Congratulations to Jeff Martinez, who has been named president of Brothers Redevelopment. Martinez is a public relations and strategic communications professional and most recently was the agency’s vice president for programs and public affairs.

Brothers Redevelopment provides housing and related services to the region’s low-income, elderly and disabled homeowners.

 



Denver PR Jobs
January 15, 2013, 7:01 am
Filed under: Andrew Hudson, Jobs

Among those hiring this week are the ACLU of Colorado, American Water Works Association, Colorado PERA, Colorado Public Television (Channel 12), Inteweave, 9News, Share Our Strength, The Gallup Post, Voqal, the Town of Frederick, Compassion International (Colorado Springs), Professional Bullfighters Association (Pueblo), Rio Blanco Herald Times (Meeker) and the Casper (Wyo.) Star-Tribune.

 




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