Denver PR Blog


How is The Denver Post Doing?
October 30, 2012, 9:46 am
Filed under: Denver Post

It all depends on whether it can monetize its “digital” readers. The latest Audit Bureau of Circulations numbers were released today, and over the past year The Denver Post has lost another 12.6 percent of its print subscribers. However, digital subscribers nearly doubled, allowing the Post to claim strong overall circulation growth.

At this rate, The Denver Post will have more digital subscribers than print subscribers by the next ABC reporting date in March 2013.

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1 Comment so far
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The problem is, you will *never* be able to monetize your digital readers. So the death spiral continues.

Comment by Tom




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