Cohn Marketing has picked up a Bronze Peak Award in Online Marketing and a Peak Award in Social Media/Viral Marketing from the Colorado Chapter of the American Marketing Association for its “BeMerrySanta Goes Social” campaign.
Filed under: Awards
Denver-based Motive has picked up a couple of awards for its work with clients. The agency was named the 2011 Grand Ex Award winner by trade publication Event Marketer for its DEWmocracy campaign for Mt. Dew. The campaign used social media to drive the entire campaign and it resulted in a new flavor of Mt. Dew being offered to consumers. Motive also won a Communicator Award in the Marketing Effectiveness category for its work on the Qdoba Burrito Boredom campaign.
Filed under: Colorado Public Radio
Colorado Public Radio is “expanding and intensifying” its effort to crowdsource some of its news, and it has hired pioneering multimedia journalist Lee Hill to lead that initiative known as the Public Insight Network. PIN “is an online tool used to gather perspective from the Colorado community,” and CPR is asking listeners to visit the CPR website to sign up to share their expertise about issues shaping Colorado’s future.
Filed under: Public Relations
Its been a good month for Turner PR. The agency has added some big names as clients, including Destination Hotels & Resorts, the Brown Palace Hotel, Filson, and the Society of American Travel Writers. Turner has been named agency of record for Destination Hotels & Resorts, the fourth largest independent hospitality management company in the United States with 38 luxury and upscale hotels, resorts and conference centers. And the agency will provide a variety of strategic digital communications services to the other three clients, including daily channel maintenance, social promotion strategy, influencer targeting, corporate blog development and integration among traditional PR and marketing efforts—events, optimized pitching and guerrilla promotions.