Denver PR Blog


In Memoriam
February 27, 2011, 10:48 am
Filed under: Obit, Rocky Mountain News

They say suicide is a permanent solution to a temporary problem, and in that spirit let us remember that it was two years ago today that Scripps pulled the plug on the Rocky Mountain News. In that moment, 150 years of scrappy journalism was abandoned, hundreds of talented journalists and production staff suddenly were without jobs and Denver was left with one less important community voice.

Here is a behind-the-scenes look at how Scripps’ decision played out in the newsroom.

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Although the news of the day reaches me now via laptop, iPad and smart phone, a day rarely goes by when I don’t miss the Rocky. I’ve kept that last edition safely tucked away. I still read two print versions of the news; Bloomberg Businessweek and Sports Illustrated. Both have adapted to the type of graphics and layout we’ve grown used to in electronic journalism, but the key element of both is just that, journalism. Something the folks at the Rocky excelled at.

In the case of the Rocky, when it came to journalism and profit margin, there wasn’t an app for that.

Comment by Conversation Starters Public Relations




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