Denver PR Blog

Revolt Brewing Around Pricey CU Brand ‘Update’
January 24, 2011, 1:20 pm
Filed under: CU Boulder, Denver Egotist

If you dropped three-quarters of a million dollars on a branding project, would you expect more than a new font suggestion and a recommendation to standardize on a single, existing logo? And, if not, are you free for lunch sometime to discuss your other marketing needs?

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I’m sure that there was more work than just combining the campus names under the same logo. Integrating consistent external and internal branding in a large bureaucracy is highly complex. Often outside, third-party branding firms are paid to confirm what we might already believe and know. The Denver Metro Convention and Visitor’s Bureau did a similar exercise to determine a new slogan for Denver. The consultants, after months of research, study and focus groups came back and said…keep it ‘The Mile High City’. It had the highest brand awareness and was a signature slogan for Denver.

Comment by Andrew Hudson

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