Denver PR Blog


The Year in Review: 2010 Public Relations Disasters
December 29, 2010, 7:00 am
Filed under: KOA, Public Relations

Here is the list of the year’s biggest PR disasters that I shared during an interview with 850 KOA this morning:

CORPORATE

BP
Last year, the Tiger Woods sex scandal was the gold standard for PR debacles. This year, that honor belongs to BP. The oil spill in the Gulf of Mexico was enough to put them on anyone’s list, but it was the company’s response that catapulted them to the top. Doctored photos, attempts to strong-arm locals into signing liability waivers, and one gaffe after another from CEO Tony Hayward – “It wasn’t our accident … I just want my life back …” Remember, 11 people died when the rig exploded and thousands of lives were devastated in the aftermath. No one wanted to hear him complain about how unfair he felt he was being treated.

Toyota
The overwhelming safety and reliability issues were bad enough, but the countless recalls and the appearance of a company trying to hide safety problems rather than fix them really shook a lot of people’s faith in Toyota. The good news for Toyota is that it has decades’ worth of goodwill built up with the American public. If it can fix the safety issues, the brand should be fine over the long run.

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Webb PR Promotes Two
December 23, 2010, 10:13 am
Filed under: Pete Webb

Pete Webb Public Relations has promoted Jen Holliman to account manager and Sarah Gianti to account assistant.



Duo Adds New Client
December 23, 2010, 9:51 am
Filed under: Wins

Duo Marketing & PR has added “Your Lucky Deals” to its client roster. “Your Lucky Deals” is a locally owned daily deal and city guide website that is dedicated to helping charities within the Denver community. The website will offer Denver subscribers 40 to 90 percent discounts to, among other things, restaurants, spas, special activities and events.



Denver Magazine Announces Largest Press Run Ever
December 23, 2010, 9:49 am
Filed under: Denver Magazine

Denver Magazine continues to mock my prediction that it would only last six issues, this time by announcing its largest ever press run of 50,000 copies for its January 2011 issue.



Great Moments in Litigation
December 22, 2010, 11:22 am
Filed under: Public Relations

The threat:

 

The response:

 

(Hat tip: Deadspin)



Perini Announces Three New Clients
December 21, 2010, 9:32 am
Filed under: Wins

Perini & Associates has added JPE Inc.The National World War II Museum of Aviation and Paradise Spas as clients.



2010’s Biggest ‘PR Blunders’
December 21, 2010, 7:33 am
Filed under: Public Relations

Fineman PR is out with its annual list of the year’s “Top PR Blunders:”

  1. BP
  2. Toyota
  3. NPR
  4. Craigslist
  5. Amazon
  6. Nestle
  7. Johnson & Johnson
  8. LeBron James
  9. Glenn Beck
  10. Alaska Airlines



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